Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a fitness experience built on music, the lawsuit exemplifies a larger issue that newer brands face as they grow from scrappy upstart to seasoned marketer. “The small startups may get away with using music without a royalty for a couple of reasons: They’re unknown to musical artists or their publishing houses, or they’re just too small to be bothered with,” says Scott Rogers, a partner in the copyright and trademark litigation group at the law firm Ulmer & Berne. “But as companies grow, continued use of unlicensed music certainly has the potential to be a real problem for them.” When Peloton debuted seven years ago, it was relatively small and unknown. But the brand has exploded in popularity in recent years, investing more in marketing and introducing a new treadmill product as it prepares to go public this year. While it eventually removed classes featuring songs by the popular artists in question, it has also changed tactics, recently counter- suing the group of music publishers, alleging anticompetitive behavior. “Very often there’s a cavalier attitude toward licensing music, even though music is a big part of what they’re doing,” says Owen Sloane, partner in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-15 00:00:00 UTC ]
We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
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By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
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Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network FullScreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC put it so... Continue reading at AdWeek
[ AdWeek | 2013-09-16 00:00:00 UTC ]
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An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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