A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as it reported its most recent results. The increase would be 20% if you exclude digital ad sales in the first quarter of 2014 from CNNMoney.com, which until last June was home to the digital content for Time Inc.'s Fortune and Money magazines, and Grupo Editorial Expansin, a group of Mexican magazines that Time Inc. sold last June.These digital numbers are important measures of Time Inc.'s effort to transform from a print publisher to a media company with digital at its core. Digital ad sales had not grown for the two years before a new executive team took over in 2013, Time Inc. CEO Joe Ripp said during an earnings call. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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