A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst magazines like Cosmopolitan and Elle to air content during commercial breaks on Lifetime or A&E, for example. They will also be able to get access to so-called "enthusiast" blocks, or hours of themed content, on A&E's networks.Hearst Magazines Digital Media could run a video on a fashion trend from Elle during a fashion-themed block of programming on Lifetime, for example, and combine it with a 15-second spot from a fashion retailer. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
News tagged with: #digital properties #hearst magazines #commercial breaks

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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Ingram Adds Chambersburg to Its POD Distribution Network

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[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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The Agence France-Presse is suing Elon Musk's X over news content payments

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[ Engadget | 2023-08-03 10:55:01 UTC ]
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GPS Air seeks $1.8B in damages in defamation lawsuit vs. European publisher Elsevier

Charlotte-based air-purification company claims false results in study published in Elsevier-owned scientific journal. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-07-31 11:50:24 UTC ]
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These 10 states have the least air-conditioning as heat waves roast the U.S.

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[ Fast Company | 2023-07-31 09:15:00 UTC ]
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Movers and Shakers: Hearst UK, M&C Saatchi, Leo Burnett and McCann Worldgroup

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[ Media Week | 2023-07-26 10:26:04 UTC ]
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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

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[ AdWeek | 2023-07-24 10:13:48 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

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[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Publicis Groupe joins content standards body

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[ Media Week | 2023-06-05 12:11:00 UTC ]
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[ Fast Company | 2023-05-14 04:00:00 UTC ]
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[ Digiday | 2023-05-03 10:01:00 UTC ]
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[ CBC | 2023-05-01 10:00:00 UTC ]
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[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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[ AdWeek | 2023-04-20 11:59:40 UTC ]
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[ Digiday | 2023-04-20 04:01:00 UTC ]
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