A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise ending. No spoilers here. Do yourself a favor and watch it to find out what brand it’s for. It’s a tale of growing up, from birth to first steps to first love to independence. And as someone tweeted, M. Night Shyamalan "would KILL to be this good at plot twists again.” The ad went viral after Ryan Simmons, video director for SB Nation, posted the spot on Twitter with the comment, “i will give you one hundred thousand dollars if you can guess the brand by the end.” Simmons also thanked adman Kevin Weir for having spotted the ad, which got 2.4 million Twitter views in a day. Ad Age’s newsroom debated whether this was a spoof. Reporter Jessica Wohl reached out to the brand in question, which confirmed that it was a real ad from the brand released in Brazil in 2016. How could we have missed it back then? LoveFrom Jony Ive, Apple’s chief designer, is leaving the company after nearly 30 years. But he’s not going far; Ive is starting a new design company that will have Apple as a client. The new venture is called LoveFrom, and that’s a nod to late Apple founder Steve Jobs. Ive told the Financial Times that Jobs once said to Apple employees: “when you make something with love and with... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
News tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen

Other Publishing stories related to: ' A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call '

Vice Magazine's controversial images of female authors committing suicide are taken down

Vice Magazine's newest fashion spread depicted models dressed like Virginia Woolf, Sylvia Plath, and others in the act of committing suicide. The photos were taken down after a public outcry. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice magazine #virginia woolf #sylvia plath #public outcry

Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #physical books #digital titles

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |

Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this |

Throwing Muses 'coup' for The Friday Project

HarperCollins imprint The Friday Project is to release a physical edition of the new album from... Continue reading at The Bookseller

[ The Bookseller | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project #harpercollins imprint #physical edition

Minumsa Wins Korean Rights to Murakami’s Latest for Record-setting $1.5 Million

The Minumsa Publishing Group wins the rights to Haruki Murakami's latest novel, for what is said to be a record-breaking 150 million yen (about $1.49 million). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami

ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this |

CILIP rebrand sparks controversy

A rebrand being mooted by the Chartered Institute of Library and Information Professionals has... Continue reading at The Bookseller

[ The Bookseller | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chartered institute #information professionals

Sefton and Manchester: libraries latest

Seven libraries look set to close in Sefton in Merseyside after councillors approved plans to... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
More news stories like this |

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Digital Pioneer Goes Back to Print: No Ebook of Stephen King’s Latest

Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #early support

DOJ Filing Calls Apple "Ringmaster" of E-Book Pricing Rise

The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD

[ AllThingsD | 2013-05-15 00:00:00 UTC ]
More news stories like this |

Robinson wins Kim Scott Walwyn Prize

Foyles head of marketing Miriam Robinson has won the Kim Scott Walwyn Prize 2013, with the judges... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foyles head

Penguin signs A Girl Called Jack

Penguin has signed world rights in a cookbook from the budget food blogger Jack Monroe. Michael... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin signs

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Jeff Gomez Goes West to Byliner

After 15 years working in traditional publishing in New York City—the last five as v-p, online consumer sales and marketing, at Penguin—Jeff Gomez moved to San Francisco to take a job with Byliner, a digital short-content publishing venture, as head of writer marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #york city—

World’s Press Calls for Withdrawal of Proposed Royal Charter

The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association #press calls #british government #press freedom

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad