Hot trends, innovations and big challenges in magazine media. The post A Broad Perspective on the Print Landscape appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-03-09 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Hillary Clinton’s "Hard Choices" sold 85,721 copies in its first week on sale at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Wiley is positioned to “become a solutions leader in professional learning and development... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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#professional learning
News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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#digital age
Printed books will be outsold by ebooks by 2018, a new report by Pricewaterhouse Coopers suggests. Continue reading at BBC World
[ BBC World | 2014-06-04 00:00:00 UTC ]
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Consumer ebook market set to almost triple over next four years while PwC predicts sales of printed editions will fallThe ebook will overtake the paperback and hardback as Britons' preferred format for reading their favourite novels by 2018, according to a report. The UK consumer ebook market... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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US-based Baker & Taylor (B&T) and Canada-based Whitehots Inc will co-operate to offer... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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E-books will not replace printed children’s books, bestselling children’s author... Continue reading at The Bookseller
[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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An analysis of the digital and print sales of seven companies between 2011 and 2013 provides more evidence that the days of rapidly rising ebook sales, and plunging print sales, are likely over for the trade book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Seven Stories is publishing a collection of Kurt Vonnegut's commencement speeches, edited and introduced by Vonnegut's longtime friend, Dan Wakefield. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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It wasn't too long ago that print was considered the center of the wheel from which all other product platforms sprang out of. That's still the case for most traditional publishers, but the newer product platforms are where all the action is now. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-13 00:00:00 UTC ]
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Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based... Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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US current affairs magazine Newsweek relaunches its print edition just months after being bought over by digital news company IBT Media. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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