Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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It doesn't seem so long ago that we used to gawp at the occasional postage stamps that would appear on a letter from the USSR: oversized, bright images extolling the successes of Communist endeavour. Soviet books in contrast were distinctly drab affairs whose covers would have appealed to few in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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This year's London Book Fair is taking place at a time of unique change. The shift from the printed word to the downloaded text is accelerating; chains and standalone bookstores are closing down around the world; and the very future of the book "entity" is being challenged by commentators and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Because California is losing more Borders stores than any other state in the country, the region's booksellers are uniquely poised to find ways to turn the ramifications of the bankruptcy proceedings to their advantage. "In the long run, the indies will benefit because there will be fewer... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 08:48 A record number of exhibitors are set to showcase at the London International Book Fair next week, as one publishing m.d. reported a "bouncy and optimistic" mood ahead of the three-day event and digital conference. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Publication Date: Fri, 08/04/2011 - 10:49 Quadrille has acquired a baking title by Fiona Cairns, who is to make the wedding cake for Prince William and Kate Middletons impending nuptials. Editorial director Anne Furniss acquired world rights to The Birthday Cake Book from agent Heather Holden... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 09:16 The Arts Council has defended its funding cut to the Poetry Book Society (PBS), claiming its "reach and distribution was not as wide or effective as other applicants'". In a letter to the Times, Antonia Byatt, director of... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times
[ The New York Times | 2011-04-04 00:00:00 UTC ]
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Translations account for about 12% of all titles published in Russia in 2010. Here, as in other corners of the world, American and British blockbusters are translated and almost guaranteed top slots on the bestseller list. Names like J.K. Rowling, J.R.R. Tolkien, C.S. Lewis, Agatha Christie,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Just one week before Borders filed for Chapter 11 bankruptcy protection, Powell's Books in Portland, Ore., laid off 31 employees, or 7% of its workforce, a move that followed downsizing the staff through attrition in 2010. While the situation at Powell's is not dire, unlike that of the nation's... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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With their food blog aimed at 20-something cooks, college cooking website, and forthcoming book, In the Small Kitchen: 100 Recipes from Our Year of Cooking in the Real World (Morrow, May), Cara Eisenpress and Phoebe Lapine might seem a lot older than their (combined) 51 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvoldthe genius founder of Microsoft's research division,... Continue reading at Slate
[ Slate | 2011-04-01 00:00:00 UTC ]
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#time ago
Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 15:30 Beautiful Books has acquired an inquisitive biography of Brideshead Revisited author Evelyn Waugh. Evelyn! Rhapsody for an Obsessive Love by Duncan McLaren is lined up for hardback and ebook publication on 26th September.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Always adventurous publisher Taschen is launching its first line of 3D books, and, as youd expect from a house known for its outsize books--and subjects--the first Taschen books getting the 3D treatment are Taschens Big Body Parts series: The Big Penis Book and The Big Book of Breasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-31 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 09:00 Titles on feminism, New Labour and the life and times of Christopher Hitchens have been longlisted for the 2011 Orwell Prize for political writing. The announcement was made at an event on Wednesday [30th March]. Eighteen titles... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 09:36 Eason is pumping 20m into the company over the next three years, at the same time as embarking on trade union talks over a restructure that will likely include some job losses. The Irish bookselling chain announced to staff... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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