Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with:
#past week
#wry how-
#installment titled
#turkey leg
#surprisingly easy
#android emphasizes
#give books
#christmas gifts
Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modest improvement
#lowest level
Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 14:10 Waterstone's and WH Smith closed stores across riot-stricken areas in London as the violence appears set to continue into a fourth night. A Waterstone's spokesperson said it was closing stores early depending on police advice... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book chains
January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#mixed results
#conde nast
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study released
#e-reader platform
Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times
[ The New York Times | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media cache
#internet giant
Pilot program to lend out electronic readers, pre-loaded with best-sellersThe City That Reads will soon be a leader in bringing new technology to library patrons electronically. Two branches of the Enoch Pratt Free Library will begin lending 28 Nook e-readers preloaded with almost two dozen... Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pilot program
#electronic readers
Written By: Graeme Neill Publication Date: Fri, 05/08/2011 - 11:01 Canongate has bought a childrens book written by the lead singer of American indie rock band The Decemberists. Senior editor Francis Bickmore bought UK and Commonwealth rights (excl Canada, Australia and New Zealand) to... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lead singer
#angharad kowal
#writers house
Scam artists are selling fake early access to the Pottermore Web site or asking for personal data to register an "account." Either way, you're going to be sorry if you interact with them. Continue reading at PC World
[ PC World | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#personal data
Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year low
#physical books
#lowest level
#ebooks continue
#printed books
#volume sales
#four-week period
#6m year-on-year
Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data shot
#ad pages
Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 14:32 Pan Macmillan has bought the third novel by Orion senior rights manager Pippa Wright, entitled The Foster Husband. Senior commissioning editor for fiction Jenny Geras acquired UK and Commonwealth rights from Andrew Kidd... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew kidd
Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 15:54 Macmillan Children's Books has appointed current Carlton Publishing m.d. Belinda Rasmussen to the role of publisher. She will report directly to Pan Macmillan m.d. Anthony Forbes Watson, and will join the Pan Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
#report directly
#pan macmillan
#start date
#publishing programme
#ebook list
A casual observer of the book-club scene could be fooled into thinking that this summer was a hard one for the nation's leisure readers. Late in spring, Oprah's club shuttered, stranding publishers in what promises to be a long shoal of short print runs and offering the rest of us one literary... Continue reading at Slate
[ Slate | 2011-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buyout offer
#reading groups
#good chance
Vanity Fair gets a compilation into the Kindle and Nook stores: Twenty previously published stories for $4, heavy on the Michael Wolff. Continue reading at AllThingsD
[ AllThingsD | 2011-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#vanity fair
#nook stores
#michael wolff
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#ad platform
Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 15:19 World Book Night will launch in the US in 2012, with the States confirmed as the event's first international partner. HarperCollins vice president of independent retailing Carl Lennertz has been appointed as chief... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international partner
#1st september
#million books
Written By: Graeme Neill Publication Date: Wed, 27/07/2011 - 07:40 The Irish Competition Authority has cleared the acquisition of The Book Depository by Amazon after a three-week investigation into the deal. In a short statement, the authority said: "[We have] formed the view that the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book depository
#short statement
#substantial lessening
#25th september
#relevant parties
#confidential information
#published version
Written By: Graeme Neill Publication Date: Wed, 27/07/2011 - 08:17 The Irish Competition Authority has cleared the acquisition of The Book Depository by Amazon after a three week investigation into the deal. In a short statement, the authority said: "[We have] formed the view that the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book depository
#short statement
#substantial lessening
#25th september
#relevant parties
#confidential information
#published version
Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 15:15 Harper Lee's To Kill a Mockingbird is the most popular title among the public to be given away as part of World Book Night 2012. The organisation launched a public vote last month asking people to vote for the titles they... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public vote
#popular title
#organisation launched
#jane austen
#markus zusak
Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 15:15 Harper Lee's To Kill a Mockingbird has been voted the most popular title to be given away as part of World Book Night 2012. The organisation launched a public vote last month asking people to vote for the titles they... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public vote
#popular title
#organisation launched
#jane austen
#markus zusak