9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Bookselling Roundup for Week Ending July 18, 2014

Despite the heat, summer has been anything but slow when it comes to changes in bookselling this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-17 00:00:00 UTC ]
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Comics, Graphic Novels Market Hit $870 Million in 2013

Led by book format comics with $415 million in sales, the North American comics and graphic novel marketplace generated $870 million in sales in 2013, according to a new estimate by ICV2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Book sales soared to £23m last week

Last week saw £23.4m of book sales registered through Nielsen BookScan; its highest value... Continue reading at The Bookseller

[ The Bookseller | 2014-07-16 00:00:00 UTC ]
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Publisher Opening Classics Pop-Up

The Press at Toad Hall, an independent publisher of classics based out of Philadelphia, will be opening its first retail location, a pop-up store that will feature new editions of classic works, later this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Princeton U. Press Partners with Ingram to Digitize Backlist

The Princeton Legacy Library will give new life to over 3,000 out-of-print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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Egyptian, Syrian Islamic Publishers Stay Faithful to Market

Egypt, where book sales have fallen by 50%, has given a home to several Syrian Islamic publishers who say the faithful need them as much now as before. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-14 00:00:00 UTC ]
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Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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PW Picks: Books of the Week, July 14, 2014

This week, growing up with Harper Lee, saving an American town, and an unstable nanny. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Bookselling Roundup for Week Ending July 11, 2014

Today PW introduces a new Friday feature that collects news about bookstores and bookselling from throughout the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Humble Bundle, Open Road Launch Sci-Fi Bundle

The pay-what-you-wish digital bundle includes sci-fi autbors Greg Bear, Barbara Hambly and, to mark the 45th anniversary of the Apollo Moon Landing, a novel by astronaut Buzz Aldrin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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This Week in Children's Apps: July 10, 2014

This week in children's apps, we feature apps from the world of Dr. Seuss and Little Critter that explore shapes, holidays, and what life is like on the farm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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HarperCollins Presses Damages Case Against Open Road

In a short reply brief filed on July 2, HarperCollins attorneys urged the court to uphold their request for an injunction and more than $1.1 million in damages and attorneys fees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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Ray Tindle reaffirms his faith in the future of local weekly newspapers

Ray Tindle, the grand old man of local newspaper publishing who remained bullish throughout the dark days of recession, is positively bubbling now. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
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Job Moves: July 9, 2014

At Norton, Elizabeth Riley has been promoted to senior publicity director. Rachel Salzman and Erin Lovett have also been promoted to publicity directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Faultless: four straight weeks for Green

John Green notched up his fourth consecutive week as the Official UK Top 50 number one whilst... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and a new 'Potter' theme park opens

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

Reviews of New and Forthcoming Religion and Spirituality Books, July 9, 2014

Alejandro Jodorowsky's film 'The Dance of Reality' is based on his unorthodox autobiography; Ernest Kurtz and Katherine Ketcham offer imperfectly wise stories and parables Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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