It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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The European Union's highest court has ruled that libraries can digitize books without the permission of copyright holders. The court argues that libraries have the right to provide free information to the public and don't need to obtain licensing if they want to make books available to users... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-18 00:00:00 UTC ]
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Book trade individuals on both sides of Scotland's independence debate have spoken out as... Continue reading at The Bookseller
[ The Bookseller | 2014-09-15 00:00:00 UTC ]
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#fever pitch
HarperCollins has started using Digimarc Corp.’s watermarking system for ebooks to provide an extra layer of security to the sale of HC’s digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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It's been a good week for indie bookstores with Maple Street Book Shop in New Orleans celebrating its first half century and two stores announcing successful transitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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HarperCollins commercial imprint Avon is launching a new digital-first imprint, Maze, with the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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The Court of Justice of the European Union (CJEU) has ruled that libraries have the right to digitize books and distribute them to dedicated reading terminals without first obtaining the publisher's permission. The decision rests on exceptions built... Continue reading at Engadget
[ Engadget | 2014-09-12 00:00:00 UTC ]
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Winters goes ‘Underground’ at Mulholland and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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In a directive issued this week, a European Union court held that European libraries can digitize works in their collections but, without an explicit exception by a member state, are limited to displaying digitized works at dedicated reading terminals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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European libraries may digitize books and make them available at electronic reading points without first gaining consent of the copyright holder, the highest European Union court ruled Thursday.The Court of Justice of the European Union (CJEU) ruled in a case in which the Technical University of... Continue reading at PC World
[ PC World | 2014-09-11 00:00:00 UTC ]
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Forget laptop stickers: Intel’s pasted a second screen on a prototype laptop it showed at its annual developer conference.The laptop had a regular screen on one side of the display panel and a gray scale e-ink screen on the other. When it was shut, the e-ink screen could serve as an electronic... Continue reading at PC World
[ PC World | 2014-09-10 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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UK literary agency Andrew Lownie outlines the range of activities he is involved with in a typical agency week, from the mundane and routine, to the offbeat and extraordinary. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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Full Fathom Five Digital will be overseen by the newly appointed director of digital publishing Samantha Streger, who joined the company in April from Open Road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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This week, new Ian McEwan, new Joseph O'Neill, and the stunning debut novel, "A Girl is a Half-Formed Thing." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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The unofficial start of the fall season is beginning with a grand reopening of a bookstore under new ownership and the opening of two stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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B&N testing Espresso Book Machines and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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