It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Richard Kemp has opened 3 independent UK bookstores and wants to help others open 1,000 more. Here are his top tips for getting started. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-04 00:00:00 UTC ]
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Tor/Forge Books has transitioned to 100% digital catalogues, citing a commitment to sustainability and lowering its carbon footprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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#carbon footprint
Launched as digital-first publisher, Lion Forge Comics is not even two years old and is already expanding, adding more licensed and original works, a kids' comics imprint, and now plans to offer print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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This week, new Tana French, new Elena Ferrante, and the history of rock 'n' roll in 10 songs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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In the countdown to Labor Day, the pace at many bookstores hasn't slowed. Politics & Prose is readying for tomorrow's National Book Festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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#politics prose
For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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Merging print and digital operations has been the trend for magazine publishers over the last few years. Bauer Media isn't following it though. The entertainment and teen magazine publisher is launching a digital division, Bauer Xcel Media, with a team of 24 across editorial, technology, design,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
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#digital division
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#magazine publishers
#product management
Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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This week in children's apps, we feature a Little Critter app and a Dr. Seuss Learning Library collection, both well suited for heading back to school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
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Beginning September 6, New Yorkers will get a chance to visit a floating library, housed in an historic steamship berthed at Pier 25 on the Hudson River. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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This infographic, The Digital Roadmap for Libraries, offers the possible applications of the new generation of technologies in library services, well beyond ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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#digital roadmap
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This week, a haunting psychological mystery set at a school for troubled teens, "Against Football," and the culinary imagination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Suchomel returning to Legato Publishers Group and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Dessen’s latest to Viking Children’s and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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#book deals
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Independents continue to grow with the addition of a second location for a particularly aptly named store, I Read Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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#read books
Second-quarter 2014 data collected by leading Dutch distributor CB Logistics indicates a... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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Shipman’s ‘Charm’ lures U.S. and int’l. buyers and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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#book deals
This week, the danger of what you eat, the miseducation of the American elite, and an outstanding Japanese revenge thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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The publishers include ISI Books, the imprint of the Intercollegiate Studies Institute; Abbey Press, a Catholic Publisher, and Liberty Island Media, publisher of conservative fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
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Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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#closest rival