It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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With the addition of 59 new store members to the ABA last year—the most since 2008—this has been a good week for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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An unlikely trio—a literary agent, a singer/songwriter, and an investment banker—are bringing the first general independent bookstore in over a decade to this New Jersey city. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
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Killer Reads, HarperFiction’s new digital-first crime and thriller list, has made its first acquisitions through an open submission process it held last summer. Sarah Hodgson, deputy publishing director and Kate Stephenson, editor, have acquired three new titles from the hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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As it has become harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has increasedIn a rather dark hotel meeting room, halfway up a Swiss mountain, editors and publishers are having a heated debate about the freedom of the press. This is the... Continue reading at The Guardian
[ The Guardian | 2015-02-02 00:00:00 UTC ]
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Publishers and booksellers in Ireland have breathed a sigh of relief as the market experienced an unprecedented rebound in 2014, surpassing expectations. Figures from Nielsen BookScan reveal that 9.6 million physical books were sold through the tills in Ireland, equating to €106.4m (£79.4m) in... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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The indie bookstore revival continues with a newly opened store in Plattsburgh, N.Y., and new stores slated for Detroit and Decatur. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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This week, a cult classic waiting to happen, God's bankers, and an early bid for best graphic novel of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
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Nobrow's first app launches with seven titles, with plans to add two more per month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Sales of Scotland’s first pro-independence daily paper falls to 15,000 – a quarter that of launch edition – but publishing group remains committed to investing in the titleSales of the National have fallen below 20,000 as the novelty of Scotland’s first pro-independence daily newspaper appears... Continue reading at The Guardian
[ The Guardian | 2015-01-27 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at a new Spanish novel Knopf has just acquired in the States, the new biography of Winston Churchill by London mayor Boris Johnson and an Italian thriller that has just been optioned by a local production company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Amy Marie Spangler of the AnatoliaLit Agency surveys the Turkish book market and the challenges it faces due to currency and political fluctuations. The post Turkish Book Rights Market Buffeted by Currency Fluctuations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
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The 27th annual Publishing University will be held April 10-11, 2015 at the Sheraton Austin Hotel in Austin, Tex. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-26 00:00:00 UTC ]
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In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Foyles is to expand into the West Midlands for the first time, by opening a store at the new Grand Central Birmingham station. Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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