It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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In January, I was invited by the Getty Foundation to participate as a library commentator at a meeting of representatives from its Online Scholarly Catalogue Initiative (OSCI). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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The owner and staff have come up with a potential solution to keep the San Francisco indie alive, after it announced that the city's new minimum wage laws threatened to shut it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Winter weather continues to affect bookstores and other small businesses, particularly in the Boston area, which is winding down its celebration of Valentine's Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Shoemaker named president at PGW and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Proving the old adage that all good things come to those who wait, Emma Healey scores her first UK number one with her debut smash hit Elizabeth is Missing (Penguin), first released in paperback on January 1st. Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company
[ Fast Company | 2015-02-18 00:00:00 UTC ]
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A week-long showcase of academic book excellence, Academic Book Week, is to run in the UK in November. The event, scheduled for 9th-16th November, is being co-ordinated as part of the Academic Book of the Future Project and has the backing of the Booksellers Association and the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Open Road Intergrated Media has unveiled a new imprint called Factory Books that will feature memoir, biography and cultural criticism about Andy Warhol's New York City-based studio, The Factory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-16 00:00:00 UTC ]
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Susan Lamb, m.d. of Orion Fiction, is to leave the company at the end of this week. Jon Wood, m.d. of Gollancz and deputy group publisher, will assume Lamb’s publishing responsibilities, and will report to Orion Group publisher Malcolm Edwards. In a letter sent to authors and agents today... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Sales, earnings dropped at S&S in 2014 and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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This week: an account of the scandal and obsession behind Monopoly, which many readers will find more entertaining than the game itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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A flurry of bookselling events took place this week, including the introduction of carefully culled French sections, or "corners," in seven indies around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa's top writers. The post Digital Love Stories for Valentine’s Day from Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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Todd Allen has been keeping tabs on digital comics since the mid-aughts, and he's just released a ground-breaking new edition of 'The Economics of Digital Comics' that reveals a wealth of financial details rarely disclosed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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Joining a slew of other student newspapers nationwide, The Spectrum at the University of Buffalo just released its annual sex edition. You can view it through the popular digital publishing platform Issuu — but only if you sign in first and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-11 00:00:00 UTC ]
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Last week two books—Eric Carle’s The Very Hungry Caterpillar (Puffin) and Michael Rosen’s We’re Going on a Bear Hunt (Walker)—achieved a unique feat, notching up their 1,000th week in BookScan’s Total Consumer Market Top 5,000. The two books are the UK book trade’s only remaining Evergreens:... Continue reading at The Bookseller
[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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News Corp reported quarterly revenue and a profit just above analysts’ consensus forecast as its book publishing and real estate businesses offset dwindling print revenue. Continue reading at The New York Times
[ The New York Times | 2015-02-06 00:00:00 UTC ]
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With the addition of 59 new store members to the ABA last year—the most since 2008—this has been a good week for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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