8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the eight stats from... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-01 20:05:11 UTC ]
News tagged with: #sports fans #nielsen

Other Publishing stories related to: '8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales'

How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #apple didn #electronic books #lose money #penguin group

Quercus brings sales in-house

  Quercus has brought home and export sales in-house, after eight years with the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Granta staff go as Faber takes on sales

Granta sales and marketing director Brigid Macleod and sales manager Sharon Murphy are leaving... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers

Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #physical books #digital titles

Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #richard mollet #publishers association

WHS quarterly sales down 5%

WH Smith has reported a total like-for-like sales decrease of 5% in the last quarter but said its... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith #total like-for- #sales decrease

Survey Shows Amazon Leads Japan in Ebook Sales, Apple Already Second

A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Profit surge at Book Depository

The Amazon-owned Book Depository made a pre-tax profit of more than £15m in 2012 after... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book depository #pre-tax profit

Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

Bowker: self-published ebooks 12% of sales

Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation

A Beautiful Kids’ Book That Combines Interactivity With Good Old-Fashioned Text

The Jörgits, an indie fantasy novel for kids nine and up, uses interactivity as a supplement to the story, not a stand-in for it. If there’s one reading experience that truly has been transformed by the interactive wonders of the tablet, it’s got to be the children’s book. Apps like The... Continue reading at Fast Company

[ Fast Company | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moonbot studios #main themes

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Neil Gaiman's new novel = boffo sales in Cambridge

Porter Square Books in Cambridge, Mass. was one of two booksellers given permission by Gaiman to pre-sell signed copies of his forthcoming book 'The Ocean at the End of the Lane.' 'We’ve never sold that many copies of any book in any place I’ve ever worked,' said the store's co-owner. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman

ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka

One Week Left to Register for Reaching Readers Conference

Recharge your book marketing strategy, boost your outreach success and build lasting relationships with readers and customers at the Reaching Readers Conference on May 28. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week left

Argentine import laws stifling digital sales

The Argentine government’s economic protectionism is thwarting the growth of ebook sales,... Continue reading at The Bookseller

[ The Bookseller | 2013-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Growth in ebook sales slows in 2012

The number of ebooks sold last year grew by 43 percent, but that's a fairly small increase compared to the triple-digit increases of past years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks sold #past years