8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the eight stats from... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Other Publishing stories related to: '8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales'

Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses

Jamie helps push sales to 2013 high

Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller

[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade

Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling

Hearst to launch 99p Esquire Weekly tablet edition

Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week

[ Media Week | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly men #younger readers

Dohle speaks of Penguin Random House's first weeks

New Penguin Random House c.e.o. Markus Dohle has spoken of the "societal impact" made... Continue reading at The Bookseller

[ The Bookseller | 2013-08-30 00:00:00 UTC ]
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Profits Rise at RH Despite Sales Decline

Random House parent company Bertelsmann reported this morning that profits at RH rose to 117 million euros from 113 million euros in the first half of 2012 despite a 3.4% sales decline to 915 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits rise #sales decline

Sales, Profits Up at Lagardere Publishing

Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales #lagardere publishing

Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center

A New App Tells A Neverending Bedtime Story, Of A Kid’s Own Design

InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #joining forces #printed book #ipad screen

Soft April for Adult, Children Sales

April adult book sales fell 4.0% compared to last April, while sales in the children’s/young adult segment dropped 33.1%, according to figures released in AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #0% compared #figures released

MU's Maneater Newspaper Reduces to Weekly Print Publication

In an effort to beef up its digital presence, the University of Missouri's independent student newspaper, The Maneater, announced Wednesday that it will reduce its print publication from twice a week to once a week, publishing only on Wednesdays. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital presence #announced wednesday #print publication

Strong summer for print sales

Print book sales have enjoyed a strong summer, with publishers and retailers crediting the robust... Continue reading at The Bookseller

[ The Bookseller | 2013-08-22 00:00:00 UTC ]
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'The Bone Season': the new book earning 'Harry Potter' comparisons

Debut author Samantha Shannon has received plenty of pre-release buzz for her novel 'The Bone Season,' which comes out today. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bone season #harry potter

B&N Nook sales drop continues

Nook sales at Barnes & Noble have continued to drop in the first quarter of its new financial... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Can You Tell How Dangerous A Neighborhood Is From Just A Picture?

Editor's NoteScroll down to see a full ranking of all of New York's neighborhoods by perceived class and perceived safety. In 1921, a young Swiss psychiatrist named Hermann Rorschach wrote a book called Psychodiagnostik containing 10 inkblot images he used to gauge mental patients' emotional... Continue reading at Fast Company

[ Fast Company | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paper published

Sales Rise at HMH, Loss Cut

With sale up in both its education and trade groups, total revenue at Houghton Mifflin Harcourt rose 5% in the second quarter ended June 30, 2013 compared to the second quarter of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise #total revenue