The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in trouble According to analytics player 4C, the Republican primaries and Donald Trump's successful run at the nomination have garnered nearly 130 million social media engagements (likes, comments, replies, etc.) on Facebook, Instagram and Twitter. Meanwhile, during the same period of time, Jan. 1 through July 21, the Democrats—chiefly nominee Hillary Clinton and runner-up Bernie Sanders—have only generated 37 million engagements. 2. Men block ads An IAB report said 26 percent of desktop users and 15 percent of mobile consumers employ ad blockers to zap promos from publishers' websites. Thirty-two percent of ad blockers are males between 18 and 34, and 22 percent are women of the same age. 3. Facebook Inc. commands the world There are supposedly 7.4 billion people on Earth. After Facebook Inc.'s earnings report on Wednesday, it became clear the company has attracted an unbelievable chunk of our possible, human audience. If you add up its four chief platforms—Facebook (1.7 billion monthly users), Messenger (1 billion), WhatsApp (1 billion) and Instagram (500 million)—they total 4.2 billion users. There's most likely a ton of overlap—between Facebook and Messenger, in particular—but the... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget
[ Engadget | 2012-08-30 00:00:00 UTC ]
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For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World
[ PC World | 2012-08-28 00:00:00 UTC ]
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HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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As the start of the student year approaches, academic booksellers have been warned that shunning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Templar is readying its first ebook picture book releases for this autumn, as it... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Analysts have predicted that this Christmas could herald a "real step change" for... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week
[ Media Week | 2012-08-24 00:00:00 UTC ]
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Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
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In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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A new children’s bookshop has opened in Essex, seeing “promising” sales in its... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York
[ Crains New York | 2012-08-16 00:00:00 UTC ]
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In 2008, The Daily Beast launched as an ambitious online effort by magazine legend Tina Brown. That effort took a detour two years ago, when it merged with old-line print publication Newsweek. The result is a publication that has crafted a model tha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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Oxford University Press children’s books is entering the digital picture book market as the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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US digital publisher Open Road is publishing the bestselling Chicken Soup for the Soul series as... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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Books and publishing have a strong representation in this year's PR Week awards,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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News Corp's digital tablet magazine The Daily is letting go of 50 employees, around 29 per cent of its total, as it streamlines production to focus on its most popular features. Continue reading at Stuff
[ Stuff | 2012-08-01 00:00:00 UTC ]
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