The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in trouble According to analytics player 4C, the Republican primaries and Donald Trump's successful run at the nomination have garnered nearly 130 million social media engagements (likes, comments, replies, etc.) on Facebook, Instagram and Twitter. Meanwhile, during the same period of time, Jan. 1 through July 21, the Democrats—chiefly nominee Hillary Clinton and runner-up Bernie Sanders—have only generated 37 million engagements. 2. Men block ads An IAB report said 26 percent of desktop users and 15 percent of mobile consumers employ ad blockers to zap promos from publishers' websites. Thirty-two percent of ad blockers are males between 18 and 34, and 22 percent are women of the same age. 3. Facebook Inc. commands the world There are supposedly 7.4 billion people on Earth. After Facebook Inc.'s earnings report on Wednesday, it became clear the company has attracted an unbelievable chunk of our possible, human audience. If you add up its four chief platforms—Facebook (1.7 billion monthly users), Messenger (1 billion), WhatsApp (1 billion) and Instagram (500 million)—they total 4.2 billion users. There's most likely a ton of overlap—between Facebook and Messenger, in particular—but the... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-28 00:00:00 UTC ]
News tagged with:
#top priority
#display ad
Sales of E L James' Fifty Shades series slumped for a third consecutive week last... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#15th week
#consecutive week
After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing market
#american publishers
Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book spending
#amazon appears
#big winner
#borders customers
#barnes noble
E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book sales
E L James has set yet another record by chalking up the longest unbroken streak atop Nielsen... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this |
Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
Hachette UK is opening a sales and marketing office in Hong Kong, with Paul Kenny [pictured]... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hong kong
#hachette uk
#marketing office
Smaller academic presses said the digital transition was a “huge” issue for their... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital transition
Sphere is setting up an online hub for crime, thriller and mystery ebooks, commissioning new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online hub
NEW YORK -- This fall, the University of Oregon’s Daily Emerald -- a print publication for more than 90 years -- will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called The Garage. It' ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stay relevant
#york --
#print publication
Launched at the end of 2011, the ebook program of the Library of America has released eight titles so far with plans to publish about two ebooks a month for the next year. LOA publisher Max Rudin explained that the nonprofit charged with producing high-quality, beautifully designed editions of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook program
#american writing
#digital market
#print books
#ebook architects
Nominations for books to be given out for free at next year's World Book Night will begin on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nominations open
International scientific, technical, medical and scholarly publishers association STM has... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open access
Italian publisher RCS Libri has launched Rizzoli First, a digital-first list that will publish... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
More news stories like this |
Comic book superheroes and baddies do not explain the attacks of September 11, nor the Wall Street crisis, and despite Nolan's best efforts, Batman's retirement is overdue. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-07-18 00:00:00 UTC ]
More news stories like this |
All publicly funded scientific research will be made freely available by 2014 according to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open access
Traditional trade publishers have been testing the digital-first/digital-only publishing waters for more than two years now, and the pace is accelerating. This month alone, Penguin is reviving the Dutton Guilt Edged Mysteries line as a digital only imprint, Kensington has launched eKensington as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital imprints
#publishing waters
#beta test
#romance books
#harper voyager
Kobo is to launch into the Italian market, bolstered by a partnership with the Mondadori Group,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mondadori group
Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller
[ The Bookseller | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#learned societies
#open access
E-books, plus the consumer downturn, have taken a £50m bite out of the print book market... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
More news stories like this |