From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
News tagged with:
#social strategy
Three bestselling authors discussed how book clubs have helped propel their careers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book clubs
#helped propel
Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julianne moore
#brian selznick
#star power
#award-winning writer
#writing books
The theme of the International Digital Publishing Forum conference on day one at Book Expo in New York was “Putting Readers First,” but whether power has shifted from publishers and retailers to readers - asserted in a keynote by Canelo Publishing’s Michael Bhaskar - was quickly challenged by... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#putting readers
#richard charkin
#book expo
#canelo publishing
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media partners
The memoir by a Dutch plane crash survivor, initially self-published, draws multiple houses; a Swedish spy series repped by the Salomonsson Agency lures pubs from Greece and beyond; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
More news stories like this |
As Apple works toward a relaunch of its Beats Music streaming service, it’s reportedly pushing labels to kill off the free version of Spotify.It’s a bold move by Apple if The Verge’s unnamed sources are accurate, coming less than two years after a judge found that the company colluded with... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free version
#bold move
#unnamed sources
#judge found
#ebook publishers
#raise prices
A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though sadly not until 2018. Executive producer Ellen DeGeneres says the project "combines two of my favorite things: Dr.... Continue reading at AdWeek
[ AdWeek | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#worldwide fame
#original content
#perfect fit
#amazing stories
More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post crowdfunding
In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#two-week period
#constant state
Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone calls
#social networks
#social accounts
The Apple Watch is now for sale and strategy leads from digital media companies the world over are bracing themselves for the question: “What’s our wearables strategy?” It’s early. It’s OK not to dive into wearable product creation yet. Things are pretty locked down on the software side anyway.... Continue reading at Digiday
[ Digiday | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#apple watch
Hugo Award clowns aside, there's another literary scandal that we should actually be worried about. The post Hey, Book World: Sexism is Way Bigger Than the Hugos appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book world
Tips from the bestselling author of "The Dive From Clausen's Pier" and the new novel "The Children's Crusade." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ann packer
#bestselling author
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 5, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling ibooks
By Ron Matejko A fter speaking to numerous professionals within various segments of the publishing industry, there's a clear consensus about the key trend for digital magazines in 2015 and it can be summed up in... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#key trend
#digital magazines
Powers is the first series to come from Sony PlayStation's original programming push, a partnership with Sony Pictures Entertainment, and it's not rated "E" for everyone. With comic books as its source material, the racy superhero cop drama from crea... Continue reading at Engadget
[ Engadget | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#source material
Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content directly
#ad business
#shopping cart
#posting videos
#latest step
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this |
New media titans have shown they can attract investors' money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.At South by Southwest, sales chiefs for three heavily-funded digital publishers said they can do that too, or can soon,... Continue reading at Advertising Age
[ Advertising Age | 2015-03-15 00:00:00 UTC ]
More news stories like this |
E-books in the US “resumed their growth” in 2014, with net revenue up 4.7% year-on-year to $1.58bn, according to data from the Association of American Publishers (AAP). The AAP’s StatShot showed that overall aggregated net revenues for publishers were up 4.9% in 2014 to $15.7bn, compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#net revenue
#7% year-on-year