One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Macmillan's graphic novel imprint has published 160 titles to date, including the Gene Luen Yang's National Book Award finalist, 'American Born Chinese.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Hodder and Stoughton has acquired four new novels by Julian Stockwin featuring his Napoleonic-era naval hero, Thomas Kydd. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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The Easthampton, Mass., press is preparing to release an English language edition of what it is calling the world's first science fiction novel, 'The Chemical Wedding,' written in German in 1616. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Describe your role I assist on specialist digital projects across the four imprints of Kings Road Publishing: Blink, Templar, Studio Press and Weldon Owen. My role enables me to work on a wide spectrum of exciting projects, from app scoping and testing, to ebook management and sales reports,... Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Soft sciences and business/economic titles led imports to China between 2010 and 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Ernest Hecht set up Souvenir Press from his bedroom in 1951. Now, following the death of Lord Weidenfeld, he is the last of the group of remarkable Jewish émigrés who transformed postwar British publishingA 65th birthday is a milestone but – now the official retirement age has been abolished –... Continue reading at The Guardian
[ The Guardian | 2016-04-02 00:00:00 UTC ]
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Find out what’s happening in the religion and spirituality publishing industry following PW’s spring summit in New York City from March 14-15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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A wave of new cookbooks coming this spring teach readers the ins and outs of foraging and "field-to-table" cuisine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian
[ The Guardian | 2016-03-14 00:00:00 UTC ]
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The novelist has called Kamila Shamsie’s campaign for a pledge to publish only female authors in 2018 ‘a ridiculous idea’Lionel Shriver has called her fellow novelist Kamila Shamsie’s suggestion of a year publishing only women “rubbish”.Shamsie made the provocative call last year, citing gender... Continue reading at The Guardian
[ The Guardian | 2016-03-10 00:00:00 UTC ]
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We asked industry pros at yesterday’s Digiday Publishing Summit in Bologna to weigh in on the give and take between buyers and sellers. Here’s what they said about the balance of power and an emerging solution: header bidding. Sponsor content by PulsePoint. The post Infographic: Publishers dish... Continue reading at Digiday
[ Digiday | 2016-03-09 00:00:00 UTC ]
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Polish publishing is featured in The Markets Global Summit at Frankfurt Book Fair 2016, the Market Forum at BEA 2016, and LBF's Market Focus in 2017. The post A Busy Year for Polish Publishing: BEA, FBM, LBF appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
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Picador has acquired Pages For Her by Sylvia Brownrigg, a novel set 20 years on from Brownrigg’s first novel Pages for You. The new novel, set to be released in 2017, will tell the story of Flannery, a wife and mother, who is invited to a writers’ conference and embarks on an affair with the... Continue reading at The Bookseller
[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Chain booksellers in the UK have welcomed yesterday’s news that Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form, although independents are less sure of how well the book will sell. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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For a 10th year, IPG Independent Publishing Awards will recognize the work of UK independent publishers and offer a business boost for the winners. The post Celebrating 10 Years of IPG’s Independent Publishing Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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Developers and authors explain how they are experimenting with technology to publish ‘unprintable’ books – including a love story told through Google street view and a prison break with swappable recipesPublisher Anna Gerber isn’t trying to kill off the printed book – she’d just like you to... Continue reading at The Guardian
[ The Guardian | 2016-02-03 00:00:00 UTC ]
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The children’s book industry will continue to see demand for beautiful print books and diverse stories in 2016, and the market for Young Adult titles by UK authors will go from strength to strength, according to publishers and editors. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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To mark this exciting decade in graphic novel publishing, PW invited seven publishing professionals to reflect on the growth of the last ten years and to peer into the future of graphic novel publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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Publishing Perspectives' Erin L. Cox looks back at 2015 in publishing and highlights three significant moments that sparked conversation in the literary world. The post 3 Key Publishing Moments of 2015, the Year of Provocative Thinking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-18 00:00:00 UTC ]
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