With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Throughout its 17-year history, Amazon has helped change the way that books are sold, the format in which they’re read and how they are published. Now it could change how they’re written. In addition to the Kindle Fire HD and the Kindle Paperwhite, Amazon introduced a subscription book format... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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#social networks
#analytics dashboard
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Amazon has officially unveiled the 2012 vintage of the Kindle Fire, which is reportedly 44 percent more powerful than its predecessor. The service-orientated slate (as opposed to a gadget, which CEO Jeff Bezos claims nobody wants) comes with a bigger battery, a new processor and 1GB RAM --... Continue reading at Engadget
[ Engadget | 2012-09-06 00:00:00 UTC ]
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#closest rival
#$40 cheaper
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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#shrinking sales
#publishing formats
#savvy marketing
Indian consumers haven't been cut off from Amazon's world of ebook goodies, but their experience is about to get a lot more native with the launch of a local Kindle Store. The prices of over a million books are now available in rupees, and if you're in need of hardware, the latest bare-bones... Continue reading at Engadget
[ Engadget | 2012-08-22 00:00:00 UTC ]
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#good reads
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Religion, bathroom routines and politics are three things you should never, ever discuss at the dinner table. However, if you're curious about your neighbors' political reading habits, then you should check out Amazon's Election Heat Map. The bookseller rated the top 250 books with a "clear... Continue reading at Engadget
[ Engadget | 2012-08-22 00:00:00 UTC ]
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The Man Booker Prize for Fiction is to broadcast an evening of readings by this year's... Continue reading at The Bookseller
[ The Bookseller | 2012-08-15 00:00:00 UTC ]
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#man booker
Booksellers will soon be asked to choose their top 10 “surprise Christmas hits” from... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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The basketball captain and father introduces a book series meant to encourage kids to pick up books and take control of their surroundings.NBA superstar Amar'e Stoudemire is so passionate about promoting literacy that he has a tattoo on his forearm that says "Read." This week, the 29-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-29 00:00:00 UTC ]
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#encourage kids
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Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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#book authors
Every summer, everyone and their uncle wants to tell you what to read at the beach. So as the summer hits mid-stride, at Jacket Copy, we've got another idea: the anti-beach reading list. Every summer, everyone and their uncle wants to tell you what to read at the beach. If they all had their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-20 00:00:00 UTC ]
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#jacket copy
Representatives from across the industry met yesterday (19th July) to discuss reading for... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Barnes & Noble catches up to Amazon and Google with a Web-based ebook service. Continue reading at AllThingsD
[ AllThingsD | 2012-07-17 00:00:00 UTC ]
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#read books
We'd say it's about time. Although it's almost two years late to the party, Barnes & Noble is responding to Amazon's Kindle for the Web with Nook for Web. Much like its counterpart across the virtual aisle, the Nook web edition lets readers browse free samples and whole books entirely from a... Continue reading at Engadget
[ Engadget | 2012-07-17 00:00:00 UTC ]
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Costa has launched a new award for a single, previously unpublished short story, with the winner... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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A single good-sized book will provide you with many hours of entertainment, it will make you think about some aspect of the world around you and make you reconsider that aspect a little. And even better, that single book can be acquired for practically nothing. Continue reading at ABC News
[ ABC News | 2012-07-08 00:00:00 UTC ]
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More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World
[ PC World | 2012-07-04 00:00:00 UTC ]
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#physical books
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Waterstones has today announced the next 12 titles in its quarterly Book Club, featuring four... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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#today announced
A report into boys’ reading has found that three out of four UK schools are worried about... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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#uk schools
New York, NY − June 18, 2012 − The Online Publishers Association (OPA) has released “A Portrait of Today’s Tablet User – Wave II,” a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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#tablet user