With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Literacy charity Quick Reads is to recruit a new project director following Kathy Gale’s... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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The team behind the successful book Change the World for a Fiver has launched a free newspaper... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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News Corp. (NWSA) for the first time publicly detailed bribery by a journalist at its now-defunct News of the World, telling a court that a former editor agreed to pay a prison guard to get a story about a child killer. Matt Nixson, a features edit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-12 00:00:00 UTC ]
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Waterstones is reverting to its original logo in the Baskerville serif font and dropping its... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Amazon's Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its ebook storefront for iPad that allows readers to purchase and read Kindle books whether it be in Safari with Kindle Cloud Reader or Kindle for iPad. Located at... Continue reading at AllThingsD
[ AllThingsD | 2012-01-11 00:00:00 UTC ]
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The Reading Agency is to launch a Mood-boosting Books campaign, teaming up with Vintage and its... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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The third volume of Chris Mullin's memoirs, A Walk-On Part (Profile Books), has been named... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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HarperCollins has acquired an account of this year's Libyan conflict by Sky News reporter... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
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The BBC's award for short fiction is to turn international for one year to celebrate the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based Openmargin is hoping. Continue reading at AllThingsD
[ AllThingsD | 2011-11-19 00:00:00 UTC ]
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For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
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Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based *openmargin is hoping. Continue reading at AllThingsD
[ AllThingsD | 2011-11-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 14:52 Digital publisher Andrews UK has released the first 3D video-supported ebook onto the market through Apples iBookstore. The company has included a six-and-a-half minute 3D film within the ebook A Dream of Christmas 3D, a... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:01 Headline has acquired the next book by Soccer Saturday presenter Jeff Stelling, with the Sky Sports football pundit moving with his editor Jonathan Taylor from HarperSport. Publishing director Taylor bought world... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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American Media, Inc. (AMI) and Michael Esposito, Senior Vice President of Operations and Digital Production, think they've hit upon a recipe that could work across the magazine industry for rationalizing print publishing costs and scaling up on digital platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 02/11/2011 - 08:23 Ebury has acquired a memoir written by Shane Spall, wife of actor Timothy Spall, describing their journeys on their boat The Princess Matilda, and his battle with acute leukaemia. Publisher Jake Lingwood bought UK,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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#laetitia rutherford