With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-13 00:00:00 UTC ]
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CourseSmart has introduced an analytics program that allows professors to monitor how pages read, notations and more for their student's e-textbooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-19 00:00:00 UTC ]
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#pages read
Sony is to develop a range of augmented reality titles on its Wonderbook platform as part of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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E-readers are devices for reading electronic books, or ebooks. Here's a rundown of their basic features: Continue reading at Stuff
[ Stuff | 2012-11-16 00:00:00 UTC ]
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App developer TradeMobile is to rebrand as Beyond the Story as it prepares to launch one of its... Continue reading at The Bookseller
[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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#anne frank
Is there an argument to be made in favor of state intervention in the book trade? If the growth of the book trade in Sharjah is any evidence, the answer is yes. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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#book trade
The Seven Stories museum in Newcastle upon Tyne has changed its name to the National Centre for... Continue reading at The Bookseller
[ The Bookseller | 2012-11-09 00:00:00 UTC ]
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#national centre
At the end of June, Amazon’s Kindle family of reading devices was used to read ebooks by 55% of ebook buyers, according to figures compiled by Bowker Market Research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Google Books is great at helping you find interesting reads, and makes it easy to view them online from just about any device. The service isn’t quite as versatile when it comes to letting you download local copies in a format of your choice, unfortunately, but that’s where FSS Google Books... Continue reading at Betanews
[ Betanews | 2012-11-08 00:00:00 UTC ]
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According to a study released recently by the Pew Research Center, 60% of Americans aged 16-29 still use their public library, and 83% read a book in the past year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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#young americans
#public library
More Americans are discovering what I did, after buying the original iPad more than two years ago: Reading ebooks, magazines and newspapers on a tablet is an immersive experience and often much more satisfying than print. Today, comScore says that in August, two out of every five US tablet... Continue reading at Betanews
[ Betanews | 2012-10-18 00:00:00 UTC ]
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We asked our readers two years ago if they had read an enhanced ebook. Over half of survey respondents had not. Now, we're asking again. Take our survey and tell us if you've read an enhanced ebook. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
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The Finns’ love of books has bolstered the publishing industry in spite of global economic challenges. Read our interviews with prominent Finnish publishing pros. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-17 00:00:00 UTC ]
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#publishing industry
Buy a lot of ebooks? Thank your state attorney general for the credit you'll get next year. Continue reading at AllThingsD
[ AllThingsD | 2012-10-14 00:00:00 UTC ]
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#kindle users
#lower prices
A new story from Audrey Niffenegger, the author of The Time Traveler’s Wife, will feature... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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Bulgarian author Miroslav Penkov has won the £15,000 BBC International Short Story Award,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Children's author Jeremy Strong has launched a new national schools reading competition... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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#pearson foundation
Hachette companies Orion and Hodder & Stoughton are jointly publishing a new story by... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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Hodder & Stoughton has released a free ebook, No, It's Us Too!, today (11th September)... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Wow. Judge Denise Cote certainly knows how to put a spring in the step of mega corporations. Mere days have passed since she ordered HarperCollins to let retailers to set their own ebook prices, and yet already Kindle bestsellers from that publisher are selling for around $9.99 -- in some cases... Continue reading at Engadget
[ Engadget | 2012-09-11 00:00:00 UTC ]
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#give retailers
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