With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-13 00:00:00 UTC ]
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In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
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Bestselling crime writer Peter James is fundraising for The Reading Agency as he publicises his... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Atlantic Books has signed a non-fiction book detailing the crimes of a nurse dubbed “The... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Celebrities including actor Rupert Everett [pictured] will read to children in London’s... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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England footballer Frank Lampard has become a champion of The Reading Agency’s Summer... Continue reading at The Bookseller
[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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#raise money
The growth in children’s digital reading is an “opportunity for publishers rather... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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#children reading
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their... Continue reading at AdWeek
[ AdWeek | 2013-05-13 00:00:00 UTC ]
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More than half of the pupils taking part in the National Literacy Trust's Premier League... Continue reading at The Bookseller
[ The Bookseller | 2013-05-07 00:00:00 UTC ]
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Simon & Schuster has bought UK and Commonwealth rights in the autobiography of actor and... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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If you're still balking at the cost of download-to-own ebooks, and would rather stick to the tried-and-true library lending system, then this Hachette news is for you. Come next Wednesday, the entirety of Hachette's ebook catalog -- over 5,000 titles -- will be made available to nonprofit... Continue reading at Engadget
[ Engadget | 2013-05-02 00:00:00 UTC ]
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Mills & Boon and MIRA publisher Harlequin is set to appear on Channel 4 show "The Intern... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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According to a new report by the Association of American Publishers, children's and young adult books experienced a sales jump driven by hardcover sales of Suzanne Collins' trilogy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
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Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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Egyptian journalist and bestselling author Ibrahim Issa believes the Arab Spring has added religious oppression to the existing political hardships of the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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Based on the pre-college reading lists, freshmen syllabi, and core programs of more than 100 US colleges and universities, here are 60 books the experts believe that you should have read by sophomore year of college. How does your own literary experience stack up? Take our quiz and find... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-26 00:00:00 UTC ]
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It has become a truism that “men don’t read women.” The assertion is taken as self-evident by feminist publications like Salon (“while women read books written by men, men do not tend to reciprocate”) and shown anecdotally by blogs. It is also perpetuated by male bastions like Esquire, which... Continue reading at Slate
[ Slate | 2013-04-25 00:00:00 UTC ]
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Simon & Schuster has acquired the rights to a memoir by Alexander Hanscombe, the son of... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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It's well off the triple year-over-year growth that ebooks saw a few years ago, but the latest report from the Association of American Publishers shows that ebooks did inch up even further in 2012 to account for a sizeable chunk of overall book sales. According to its figures, ebooks now... Continue reading at Engadget
[ Engadget | 2013-04-13 00:00:00 UTC ]
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