43 percent of Facebook users don’t know where the stories they read originally appeared

With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-13 00:00:00 UTC ]
News tagged with: #content directly #nagging question #digital content

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The Real Apple iPad Killer App? Reading

Steve Jobs was wrong. People love to read on the iPad. Let’s hope newspaper publishers don’t ruin it for everyone. Continue reading at PC World

[ PC World | 2011-08-10 00:00:00 UTC ]
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Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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SoA takes short story campaign to BBC chief

Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:20 The Society of Authors, the Writers' Guild of Great Britain and actors' union Equity have jointly sent letters to both BBC Trust chairman Lord Patten and director general Mark Thompson, asking them to stop the BBC Radio 4... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Why Did Facebook Buy Push Pop Press?

The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World

[ PC World | 2011-08-04 00:00:00 UTC ]
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Facebook buys innovative ebook publisher Push Pop Press

Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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BBC in partial short story u-turn

Written By: Lisa Campbell Publication Date: Thu, 28/07/2011 - 08:37 BBC Radio 4 seems to have performed a partial u-turn on its decision to cut the number of short stories it airs from three to one per week, with a compromise of two weekly broadcasts. Listeners, authors and celebrities such as... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Publishing Revenue Slips 3.2 Percent for MSLO in Second Quarter

Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Society of Authors short story petition gains 5,000 signatures

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[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Rebuck urges more space for Quick Reads

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[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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SoA urges BBC short story rethink

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[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Summer Reading scheme "critical" for children's literacy

Written By: Benedicte Page Publication Date: Mon, 18/07/2011 - 15:00 The Reading Agency director Miranda McKearney has called for the annual Summer Reading Challenge, which launches its 2011 run today (18th July), to be on every head teacher's school improvement plan. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Solzhenitsyn stories head rights deals

Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 10:29 A new collection of stories from the late Nobel Prize-winning author Aleksandr Solzhenitsyn; a début by a former Macmillan, Penguin and Hachette marketer; and Richard Ford’s new novel were among the rights deals signed this... Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Zinio Announces Availability on All Android Devices with Free Mags for Users

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[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
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Fragmentation threat to Summer Reading scheme

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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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iRiver Story HD: First Dedicated E-Reader for Google eBooks:

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[ PC World | 2011-07-12 00:00:00 UTC ]
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Just The News That's Fit to Read: Summify Launches an iPhone App

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[ AllThingsD | 2011-07-08 00:00:00 UTC ]
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Study Says Tablet, E-Reader Users Haven’t Given Up Print

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[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Tony Blair picks Trotsky biography among his Desert Island Reads

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[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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