4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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PW Picks: Books of the Week, July 4, 2022

The books we love coming out this week include new titles by Angie Hockman, Meng Jin, and Ron Shelton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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A Definitive Power Ranking of the Sexiest Book Covers

Designing a book cover is challenging, even more so when the work contains a raunchy subject matter. How do you convey, in a single glance, that the book is sensual, even sexy, without falling for pornographic tropes? My debut novel, Little Rabbit, is about a sub/dom relationship between a... Continue reading at Electric Literature

[ Electric Literature | 2022-06-30 11:00:00 UTC ]
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An ode to the power of CEOs and capitalism to cure America’s ills

Journalist Alan Murray places his faith in business to solve society's greatest challenges. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:22 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Barnes & Noble reveals a cheaper version of its Nook GlowLight 4 e-reader

Barnes & Noble has revealed its latest Nook e-reader, a more budget-friendly version of the Nook GlowLight 4 it announced in December. The Nook Glowlight 4e costs $30 less than the previous model but, as you might expect, there are some tradeoffs.The e-readers share a similar design, with... Continue reading at Engadget

[ Engadget | 2022-05-25 14:19:54 UTC ]
More news stories like this | News stories tagged with: #previous model #physical buttons #turning pages #single charge #base kindle #worth checking

Why the MLIS is a Powerful Weapon in Fighting Book Bans

The organized assault on the freedom to read has highlighted core values taught in library schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-23 04:00:00 UTC ]
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Powerful stories in 'Letter to a Stranger' will transport you around the world

The L.A. Times Book Clubs reads 'Letter to a Stranger,' a new collection that celebrates the serendipity of chance encounters. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-11 14:00:50 UTC ]
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Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with: #first-party data #guiding light #nielsen

Tennessee Bill Gives State Veto Power Over School Library Collections

The bill, if signed, would vest members of the state’s textbook commission with the final decision on whether a challenged book can remain available in public school libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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AAPI Communities in Conversation #4: Sheldon Simeon, author of 'Cook Real Hawai’i'

If you missed the livestream, check out the recording of Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young of the Waimea Public Library. And register today for the next discussion, featuring Jai Chakrabarti, author of 'A Play for the End of the World.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-15 04:00:00 UTC ]
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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traction appeared #tech companies #media owners #charging people #read content #make money #french publisher

The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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A Murder in the Red Light District Sparks a Reckoning of Power and Injustice in Lahore

Aamina Ahmad’s debut novel The Return of Faraz Ali begins with a moment of no return. Born and raised in Lahore’s old city, the young Faraz is forced to leave behind his mother and his sister Rozina. It isn’t until Faraz is an adult in 1968 working as a policeman, that he goes back to […] The... Continue reading at Electric Literature

[ Electric Literature | 2022-04-07 11:00:00 UTC ]
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Book Riot’s Mystery Deals for April 4, 2022

Today’s edition of Mystery Daily Deals is sponsored by the audiobook edition of The Resting Place. `the audiobook edition of The Resting... Continue reading at Book Riot

[ Book Riot | 2022-04-04 14:37:45 UTC ]
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Book Riot’s SFF Deals for April 4, 2022

Today’s edition of SFF Daily Deals is sponsored by Penguin Random House & Underlined. `Penguin Random House &... Continue reading at Book Riot

[ Book Riot | 2022-04-04 14:08:53 UTC ]
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Register Today for AAPI Communities in Conversation #4 Featuring Top Chef Sheldon Simeon

Registration is still open for the fourth installment in the AAPI Communities in Conversation series, featuring Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young, from the Waimea Public Library. The live stream is set for Tuesday, April 5, at 1 p.m. ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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PW Picks: Books of the Week, April 4, 2022

The books we love coming out this week include new titles by Lauren Rankin, Kate Folk, and Elizabeth Alexander. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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This Week's Bestsellers: April 4, 2022

After the release of the film trailer for 'Where the Crawdads Sing,' the year-old trade paper edition soars to #1 in the country. Plus Janet Evanovich introduces a new globetrotting heroine, and Ibram X. Kendi's 'Antiracist Baby' gets a boost from an unlikely corner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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