4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen


Indigo won't pay ransom for stolen employee data

Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC

[ CBC | 2023-03-02 02:09:18 UTC ]
More news stories like this | News stories tagged with: #personal data #bookstore chain


Indigo now says some employee data was stolen in ransomware attack

A ransomware attack compromised the data of current and former employees at Canada's biggest bookstore chain, Indigo Books & Music Inc. says. Continue reading at CBC

[ CBC | 2023-02-24 19:32:50 UTC ]
More news stories like this | News stories tagged with: #ransomware attack #bookstore


WI2023: Only Legislation Can Curtail Amazon's Power

Stacy Mitchell, co-executive director of the Institute for Local Self-Reliance, and Cory Doctorow, author of a new book "Chokepoint Capitalism," discussed the ways in which Amazon and other digital platforms exploit the creative industries and identified state and national legislators as the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #stacy mitchell #local self-reliance #cory doctorow #chokepoint capitalism #creative industries


Former Employee Sues Macmillan over 2022 Data Breach

The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Tracing the Spiritual Power of Publishing: Stephen Prothero

Stephen Prothero, author of 'God the Bestseller: How One Editor Transformed American Religion a Book at a Time' (HarperOne, Mar. 14), explores Eugene Exman's role in publishing books that remade America's religious life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books


Madeline McIntosh to Step Down as CEO of PRH US

About three weeks after Gina Centrello retired as president and publisher of the Random House Publishing Group, McIntosh announced that she will step down as CEO of Penguin Random House in the very near future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #madeline mcintosh #penguin random house #random house


Peter Turchi on the Power of the Literary Aside

The following first appeared in Lit Hub’s The Craft of Writing newsletter—sign up here. William Trevor famously described the short story as “the art of the glimpse,” and compression is generally a virtue. But the most engaging and compelling short stories and novels are not necessarily the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-27 09:52:28 UTC ]
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“There is Harm In Not Talking About It.” On the Power of Sharing Trauma Narratives

Memoirist and public health executive Michelle Bowdler, author of Is Rape a Crime? and novelist and family counselor Lynne Reeves Griffin, author of Dark Rivers to Cross, a novel about relationship violence, talk about writing trauma narratives with the power to bring pain deemed undiscussable... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-19 09:52:46 UTC ]
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Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Artists accuse Adobe of tracking their design process to power its AI

A curious setting in Adobe Photoshop’s privacy preferences has the artistic community on edge this week. A recent viral moment highlights just how nervous the artist community is about artificial intelligence (AI). It started earlier this week, when French comic book author Claire Wendling... Continue reading at Fast Company

[ Fast Company | 2023-01-06 09:45:00 UTC ]
More news stories like this | News stories tagged with: #adobe photoshop #started earlier #comic book


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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Penguin Random House CEO Markus Dohle Steps Down

The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times

[ The New York Times | 2022-12-09 14:47:10 UTC ]
More news stories like this | News stories tagged with: #largest publisher #simon schuster #random house


Penguin Random House CEO Markus Dohle is stepping down

The CEO of Penguin Random House, the world’s largest trade publisher, is stepping down Continue reading at ABC News

[ ABC News | 2022-12-09 13:58:45 UTC ]
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Markus Dohle Steps Down as Penguin Random House CEO

Penguin Random House CEO Markus Dohle has relinquished his position at the head of the publisher, “at his own request and on the best of mutual terms,” just weeks after a federal judge blocked the publisher’s attempt to acquire rival Big Five publisher Simon & Schuster. PRH president and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power

The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times

[ The New York Times | 2022-11-16 14:07:21 UTC ]
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Reading the Power Dynamics of Gender in Ovid’s Metamorphoses

“In all creation there is nothing constant,” says Pythagoras in the final book of the Metamorphoses. All things are subject to the power of change: bodies, landscapes, cities, nations—even the cosmos. Ovid announces his epic’s main theme as metamorphosis in its first two lines: “My spirit moves... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-08 09:53:56 UTC ]
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