[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital Content appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Concerned about Kickstarter's plans to migrate its platform to blockchain technology, Spike Trotman, publisher of the indie graphic novel house Iron Circus Comics, is stepping away from Kickstarter to launch a new independent crowdfunding platform to fund a new volume of her Poorcraft frugal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Bradley Graham, co-owner of Politics and Prose bookstore, has stepped down as president of the American Booksellers Association's board after assuming the position in May 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 18:30:02 UTC ]
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Bloomsbury has acquired Peasants, the "extraordinary" non-fiction work by Dr Maryam Aslany, securing the debut in a hotly contested auction for a six-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 15:25:14 UTC ]
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Shabby Road, a Beatles tribute band formed by members of the publishing industry, are to hold a fundraising concert for the National Literary Trust this spring, following their sell-out debut gig for the charity in 2019. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 11:57:55 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Rowan Lawton will take on the role of m.d. at the Soho Agency following Philippa Milnes-Smith’s decision to focus on her agenting role. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 02:02:50 UTC ]
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Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek
[ AdWeek | 2022-01-12 10:53:08 UTC ]
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Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Josie Dobrin is stepping down from her c.e.o. role at Creative Access as the social enterprise celebrates its 10-year anniversary. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 05:50:09 UTC ]
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Cassie Rocks, Farzana Khan, Hannah Beeson, Omara Elling-Hwang (pictured) and Yanmin Zhuchen will take over the running of The FLIP (Female Leadership in Publishing) platform later this month. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 18:47:31 UTC ]
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Orion has scooped two new John Rebus thrillers by Ian Rankin in a seven-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 04:57:21 UTC ]
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The number of independent bookshops in the UK and Ireland has grown for the fifth consecutive year despite challenges brought by the pandemic, the Booksellers Association says. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 22:34:12 UTC ]
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