4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital Content appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
More news stories like this | News stories tagged with: #mass shootings #real time #digital media


Book Riot’s Mystery Deals for April 4, 2022

Today’s edition of Mystery Daily Deals is sponsored by the audiobook edition of The Resting Place. `the audiobook edition of The Resting... Continue reading at Book Riot

[ Book Riot | 2022-04-04 14:37:45 UTC ]
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Book Riot’s SFF Deals for April 4, 2022

Today’s edition of SFF Daily Deals is sponsored by Penguin Random House & Underlined. `Penguin Random House &... Continue reading at Book Riot

[ Book Riot | 2022-04-04 14:08:53 UTC ]
More news stories like this | News stories tagged with: #sff deals #random house #penguin random house


PW Picks: Books of the Week, April 4, 2022

The books we love coming out this week include new titles by Lauren Rankin, Kate Folk, and Elizabeth Alexander. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Register Today for AAPI Communities in Conversation #4 Featuring Top Chef Sheldon Simeon

Registration is still open for the fourth installment in the AAPI Communities in Conversation series, featuring Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young, from the Waimea Public Library. The live stream is set for Tuesday, April 5, at 1 p.m. ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #conversation series #register today #aapi communities #fourth installment #michelle young #live stream


This Week's Bestsellers: April 4, 2022

After the release of the film trailer for 'Where the Crawdads Sing,' the year-old trade paper edition soars to #1 in the country. Plus Janet Evanovich introduces a new globetrotting heroine, and Ibram X. Kendi's 'Antiracist Baby' gets a boost from an unlikely corner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Hannah Gadsby gets the last laugh in ‘Ten Steps to Nanette’

The Australian comedian eschews convention in her occasionally vexing but ultimately enthralling memoir. Continue reading at The Washington Post

[ The Washington Post | 2022-03-29 12:00:08 UTC ]
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Zestworld Launches Digital Comics Venture with $9 Million in Funding

Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #$9 million #raised $9 #distribution platform


Deception has changed in the digital era, and spies are adapting

The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:04 UTC ]
More news stories like this | News stories tagged with: #digital era


Quarto Group Posts Double-Digit Gains in Sales, Earnings

The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales #good year #quarto group #quarto


4 great new mysteries and thrillers — and one to skip

Jane Pek’s ‘The Verfiers’ and Peter Swanson’s ‘Nine Lives’ are two of our picks this month Continue reading at The Washington Post

[ The Washington Post | 2022-03-06 13:00:49 UTC ]
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Amazon is closing its physical bookstores and 4-star shops in the Bay Area and beyond

The retail giant will shut its bookstore in San Jose and Walnut Creek, as well as it its 4-star stores in Burlingame, Berkeley and Corte Madera as part of a company-wide brick-and-mortar reset. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-03-02 23:22:50 UTC ]
More news stories like this | News stories tagged with: #physical bookstores #bay area #retail giant #san jose #corte madera #bookstore


‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening

The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
More news stories like this | News stories tagged with: #ipa academy #supporting publishers #digital skills #digital publishing


‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’

As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday

[ Digiday | 2022-02-22 05:01:00 UTC ]
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IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action

The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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PRH Continues Temporary E-book, Digital Audio Terms for Libraries

The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #libraries


Spike Trotman Steps Away from Kickstarter for Her Next Crowdfunder

Concerned about Kickstarter's plans to migrate its platform to blockchain technology, Spike Trotman, publisher of the indie graphic novel house Iron Circus Comics, is stepping away from Kickstarter to launch a new independent crowdfunding platform to fund a new volume of her Poorcraft frugal... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #blockchain technology #spike trotman #indie graphic #graphic novel


Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen


Bradley Graham Steps Down as ABA Board President

Bradley Graham, co-owner of Politics and Prose bookstore, has stepped down as president of the American Booksellers Association's board after assuming the position in May 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bradley graham #prose bookstore