When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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If we're honest, there isn't enough money in monochrome erotica and Benedict Cumberbatch GIFs to sustain a billion-dollar website. That's why Tumblr is doing its very best to become more of a publishing platform that can attract the sort of writing (... Continue reading at Engadget
[ Engadget | 2015-01-29 00:00:00 UTC ]
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Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Faith-based films panel at Sundance; awards and honors; peaceful new book club; NIV celebrates 50 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at a new Spanish novel Knopf has just acquired in the States, the new biography of Winston Churchill by London mayor Boris Johnson and an Italian thriller that has just been optioned by a local production company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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A starred review for the powerful story of forgiving a murderer; eminent historian Garry Wills looks at the Catholic Church under Pope Francis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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ePubDirect has developed a proprietary digital ebook platform especially for its local primary school, St. Columba’s, in Cork, Ireland. The post ePubDirect Offers Irish School Own Ebook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 18, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Boudreaux makes Yapa first buy at Little, Brown and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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The CEO of Publishing Technology offers his five predictions for academic publishing in 2015, including porous paywalls and the rise of the SAMPC countries. The post Five Academic Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-22 00:00:00 UTC ]
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Brian Krebs, author of 'Spam Nation' (Sourcebooks, 9781402295614), will appear on the 'Diane Rehm Show' on Thursday, January 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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A panel at Digital Book World last week offered several insights on how ebook platforms are analyzing user data and what they have discovered. The post Ebook Platforms Know What, When and How You Read appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
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Want to know when your favourite author has a new book out? What festivals are lighting up your holidays? When the awards are being dished out? Check out our literary calendar for 2015, the year the new Children’s Laureate is announced…Have we missed anything? Email us at... Continue reading at The Guardian
[ The Guardian | 2015-01-20 00:00:00 UTC ]
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Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 11, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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An estimated 1,500 book industry players gathered in New York on January 13–15 for the 2015 Digital Book World Conference and Expo, where talk about Amazon, ebook subscriptions, the growth of the Apple iBooks store, and the rise of self-publishing dominated the conversation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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This week: an unreliable narrator and her missing daughter, a crime novel that's like watching a slow-motion train wreck, and a biography of PTSD. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Editors are predicting a continuing surge of debut fiction in 2015, following the success of authors like Jessie Burton and Elizabeth Healey, saying they are on the lookout for original voices and novels in translation, as well as strong homegrown talent. The trend for unreliable female... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Transition continues among college stores at the start of the second semester. Beginning in May, UMass, Amherst students will be ordering and renting textbooks from Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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