When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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This year's Winter Institute showcased the vitality of independent booksellers. “Anybody who doubts the resurgence of independent booksellers, I wish they could have been in Asheville,” said ABA CEO Oren Teicher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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The Book Industry Charitable (Binc) Foundation has announced that its annual scholarship program, which supports booksellers and their families. The post Binc Foundation Launches 2015 Scholarship Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform. The post BitTorrent Will Soon Produce Its Own TV Shows... Continue reading at Wired
[ Wired | 2015-02-12 00:00:00 UTC ]
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Nominations open for Christian Small Publishers awards; Barbour books recognized. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-11 00:00:00 UTC ]
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Hachette UK finished 2014 with a net sales decline of 10% in the final quarter, compared to the same period in 2013 which saw Sir Alex Ferguson claim the Christmas number one, according to annual results released by French parent company Lagardere. Across 2014 as a whole, Hachette UK saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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This week's GLOBALOCAL conference in New Delhi will bring international publishers side-by-side with some of the who’s who of the publishing trade in India. The post GBO Delhi’s GLOBALOCAL: More “Global” in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-11 00:00:00 UTC ]
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Our January 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post February 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-11 00:00:00 UTC ]
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Discover the 20 longlisted contenders for the CILIP Kate Greenaway Medal 2015, including former children’s laureate Anthony Browne, Mini Grey, Jim Kay, Catherine Rayner, Shaun Tan and Chris Riddell (with two nominated titles on this year’s longlist)Find out about the 2015 Carnegie medal... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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'Blue Like Jazz' author Don Miller's first book in five years is among notable releases in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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Robert Alter's acclaimed Bible translation has a new volume; Lauren Winner insightfully examines obscure metaphors for God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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David and Jason Benham, authors of 'Whatever the Cost: Facing Your Fears, Dying to Your Dreams, and Living Powerfully' (W Publishing Group/HarperCollins, 9780718032999), will appear on 'Fox & Friends' on Tuesday, February 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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Books creating buzz around the globe this week include a bestseller by a Dutch author who draws on her own life in her debut; a "mum-lit" novel by a Spanish author known for her YA; and the latest from the international bestseller who wrote 'The Ingredients of Love.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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A stronger publishing lineup in 2013 and problems caused by the standoff with Amazon over sales terms resulted in a 4.8% decline in sales for the year at Hachette Book Group USA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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Robert Alter's acclaimed Bible translation has a new volume; Lauren Winner insightfully examines obscure metaphors for God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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'Blue Like Jazz' author Don Miller's first book in five years is among notable releases in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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Although radical Islam dominates the headlines, it represents only a tiny fraction of the world’s estimated 1.6 billion Muslims. That deep global diversity figures into several forthcoming titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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With the addition of 59 new store members to the ABA last year—the most since 2008—this has been a good week for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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In an oft-cited statistic, Chad Post, publisher of Open Letter Books at the University of Rochester and an outspoken advocate for books in translation, estimates that 3% of fiction and poetry books published in the U.S. are translations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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Harper Lee to publish second novel and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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