When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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With the big-screen adaptation of the first book in E.L. James’s trilogy set to hit theaters on Valentine’s Day, PW has a few key numbers on the Vintage movie tie-in, the book, the trilogy, and the forthcoming film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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TV networks are gearing up for their flashy upfront presentations, which represent the kick-off to negotiations with advertisers over fall prime-time programming.While some like Discovery are skipping the glitz altogether, others like Turner Broadcasting are combining their network presentations... Continue reading at Advertising Age
[ Advertising Age | 2015-02-05 00:00:00 UTC ]
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In all, 10,637attended, the lowest attendance since 2012, when 9,929 gathered in Dallas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Vogue takes home top honors. The post The 2015 National Magazine Award Winners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The esteemed literary agent and innovative publishing executive died February 3 in New York City. He was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-04 00:00:00 UTC ]
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Securing recurring revenue, adjusting to a mobile audience and getting to know programatic. The post 6 Things B2B Publishers Should Worry About In 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-02 00:00:00 UTC ]
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To kick off the year, we surveyed magazine publishers to find out what trends and technology they think will have an impact on the industry in 2015. While the responses will help us better understand the audience we serve, they also reveal where... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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The jointly developed survey will seek to understand library patrons’ use of digital resources and other services offered by public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-01 00:00:00 UTC ]
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With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to... Continue reading at AdWeek
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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Now in its sixth year, the Key Executives Mega-Conference will take place in Atlanta Feb. 23-25. Sponsored by the Inland Press Association, Local Media Association, and Southern Newspapers Publishers Association, this year’s program centers ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Winter Institute offers many ways for booksellers to interact with authors, with dozens participating in Tuesday evening’s author reception and Wednesday’s closing event with writers from small presses and university presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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More than 80 writers will participate in the Tuesday and Wednesday evening author receptions (February 10 and 11). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 25, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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When the American Booksellers Association first tested the concept of a post-holiday educational conference a decade ago, it wasn’t necessarily a sure thing that booksellers would come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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This week, a cult classic waiting to happen, God's bankers, and an early bid for best graphic novel of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Independent booksellers have long had an outsized impact on books from indie publishers and university presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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North Star Way will offer workshops, apps, and original videos and audiobooks, among other services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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The indie bookstore revival continues with a newly opened store in Plattsburgh, N.Y., and new stores slated for Detroit and Decatur. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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The book business is strong in North Carolina as booksellers in the Tar Heel State come out of the economic downturn that wreaked havoc across the nation starting in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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