4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform

When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-15 00:00:00 UTC ]
News tagged with: #vertical video

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EducaTablet: Latin America’s New Mobile-centric K-12 Content Platform

EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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Frankfurt Book Fair Show Dailies: Call for Stories

Publishing Perspectives will again publish full-color, tabloid-format print editions during the Frankfurt Book Fair. Got a story to tell? Let us know. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-25 00:00:00 UTC ]
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Ellora’s Cave Cuts Staff, Blames Big Amazon Sales Drop

In a letter to her authors, Ellora’s Cave CEO Patty Marks blames the cuts on unexplained declines in ebook sales through Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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B&N, Samsung Unveil Galaxy Tab 4 Nook

Barnes & Noble unveiled the Galaxy Tab 4 Nook, a 7-inch tablet cobranded with hardware manufacturer Samsung Electronics, at a press conference at the B&N Union Square store in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Barnes & Noble launches the $179 Galaxy Tab 4 Nook

Barnes & Noble has officially kicked off a new era -- one in which it doesn't manufacture its own tablets. The struggling book outlet announced last summer that it would work with other manufacturers going forward and Samsung is first in line. The... Continue reading at Engadget

[ Engadget | 2014-08-20 00:00:00 UTC ]
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When publishers’ platform dreams become nightmares

Publishers are discovering that giving contributors the keys to their publishing platforms often opens up a host of new issues. The post When publishers’ platform dreams become nightmares appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
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Giving Hungry Fans What They Want: Four Big Web-to-Cookbook Releases for Fall

PW spoke to the creators of How Sweet Eats, The Kitchn, Skinnytaste, and 100 Days of Real Food, as well as their editors, about what went into building their popular sites and their new cookbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Richard Desmonds magazines OK!, New and Star suffer big circulation falls

Northern and Shells Star reports 19% drop in print sales the biggest faller in the womens weekly market Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
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In China, You Don’t Need a Publisher to Rake in the Big Yuan

China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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Legendary 'King's Quest' developer Sierra rises mysteriously from the grave

Sierra Entertainment is one of those legendary companies from the '90s that died somewhere in the past decade of industry consolidation. See also: LucasArts, Mythic, Midway, Neversoft, et al. Known primarily for the "Quest" series of adventure games—King's Quest, Police Quest, Space Quest—and... Continue reading at PC World

[ PC World | 2014-08-08 00:00:00 UTC ]
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Harper Posts Big Earnings Jump

HarperCollins finished a strong fiscal 2014 that ended June 30 with a 5% increase in revenue to $1.4 billion, while EBITDA jumped 39% to $197 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Scribd Debuts New Browsing Platform

Stepping up competition in the ebook subscription category, Scribd is launching a new browsing feature that claims to combine the best of human and algorithmic book recommendation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Dispatches From Book Leave, Part 4

Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate

[ Slate | 2014-08-06 00:00:00 UTC ]
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Indigo Has Big First Quarter

Indigo Books & Music got off to a strong start in fiscal 2015, posting a 5.4% growth in revenue in the first quarter ended June 28, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Kickstarter Diary, Chapter 4: Promoting the Campaign

Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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BISG Higher Ed Study Shows Continuing Disruption

New findings from BISG's ongoing survey of student and faculty attitudes show students will pay for solutions that reduce study time, improve outcomes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Catholic Marketing Network: A Trade Show that’s Thriving

There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Job Moves: August 4, 2014

Lucy Danziger, most recently editor-in-chief of "SELF" magazine, is joining Ballantine Bantam Dell in the newly created position of editor-at-large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
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