When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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Woongjin Think Big publishes educational materials for all ages, including study books, collections, single works, after school learning materials, textbooks, and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The International Christian Retail Show met June 23-25 in Atlanta, Ga., and the CBA is reporting that total attendance at the event was flat. Although many exhibitors had downsized their presence on the floor, others cited good traffic and the importance of the show for conducting their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The magazine industry loves a niche marketplace, especially when it’s new, and the predominantly English-speaking second-generation Hispanic American is certainly that. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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Bibliomotion has teamed with Exploros, an educational technology developer, to launch 30gurus.com, a learning platform that allows authors to turn their books into educational courses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-24 00:00:00 UTC ]
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Zakhar Prilepin’s 'Cloister' leads the shortlist for Russia's 'Big Book' prize, which is worth 3 million rubles ($87,000) to the winner. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-19 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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On a weekend that saw three regional comics-themed shows, ReedPop launched Special Edition, a new, smaller comics show that is an "event concept" and is likely to be used as model for launching smaller comics shows around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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BEA event director Steve Rosato has confirmed that in 2015 the trade portion of the show will be slightly truncated, while the consumer portion is expanding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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The first Special Edition, a new and smaller comics show launched by ReedPop, organizer of the blockbuster New York Comic Con, debuted at the Javits Convention Center this past weekend, June 14-15. PW Comics World was on hand all weekend to photograph the artists, publishers and fans at Special... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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A new competition to find the “next big thing” in children’s literature is being launched by the UK’s National Literary Trust and Bloomsbury Children’s Books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-15 00:00:00 UTC ]
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When Colbert asked viewers to pre-order Hachette author Edan Lepucki's upcoming novel 'California,' the book shot to the top of independent bookstore Powell's sales list. Now Colbert asks fans to help him get the book on The New York Times bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-14 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Special Edition, a new and smaller comics convention organized by New York Comic Con organizer ReedPOP, debuts this weekend, June 14-15 at Javits North, a smaller hall at the North end of the Javits Convention Center in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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The new series is based on a comic book and graphic novel imprint of the same name.At E3 yesterday, Sony announced a new TV show produced exclusively for the PlayStation Network. The new animated show, Powers, is "based on the comic book and graphic novel series of the same name," said its... Continue reading at Fast Company
[ Fast Company | 2014-06-10 00:00:00 UTC ]
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Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company
[ Fast Company | 2014-06-06 00:00:00 UTC ]
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Three days of books, authors, giveaways, and controlled chaos: join us on our annual photo tour of highlights from BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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