In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of size or market: integration, automation and cost-consciousness. At this year's Folio: Show in New York in late October, HCL Media Services hosted a panel of publishing industry experts for a wide-ranging discussion covering how media companies can incorporate all three elements and orient themselves for growth, even in the most challenging of times. Prag Singh, practice head and AVP of media, publishing and entertainment at HCL America, kicked off the session by asking Craig Bauer—a printing and publishing industry veteran currently serving as global SVP and managing director of R.R. Donnelley’s Motifphotos.com—for his take on what’s happening in the industry and where things are headed. Media companies are feeling squeezed, Bauer said, by the substantial costs associated with digitizing their products and their operations. And although partnering with firms like HCL can help make those costs more manageable, “it’s still a significant investment, both in infrastructure and skills. At the same time, though, customers are typically voting with their wallets for both digital and physical formats. So you’re not walking away from that, you’re solving for both.” Claudio Goldbarg, chief... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek
[ AdWeek | 2020-06-22 11:00:36 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday.... Continue reading at AdWeek
[ AdWeek | 2020-06-19 12:00:45 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian
[ The Guardian | 2020-06-17 10:00:17 UTC ]
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I want to acknowledge that my experience as a South Asian is not the same as those of Black people in this country. Although it’s important to note that we may have some shared experiences, the current BLM protests are about Black Lives, and it’s crucial to know the difference. However, the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:31:29 UTC ]
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As Black Lives Matter protests take place across the world, the publishing world is rushing to support those ‘ignored by the mainstream’. Who is the mainstream, then?The publishing industry is stilted and archaic. I worked in it for seven years, and left due to reasons I can’t legally talk... Continue reading at The Guardian
[ The Guardian | 2020-06-11 09:44:22 UTC ]
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I am a Black author and publisher in an industry that is dominated by white people. Black Lives Matter is not a hashtag. It is a movement that will carry on until we have seen real change. It is being said time and time again but there is still not enough representation in the publishing... Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 01:22:51 UTC ]
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Author Dorothy Koomson has written an open letter to the publishing industry, in which she describes it as a “hostile environment for Black authors”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 06:37:48 UTC ]
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Frontline booksellers are the first people customers see when they set foot in bookstores across America, and are among the most vulnerable workers in the publishing industry. This is what their world looks like now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Cultural Cross Sections Taylor Hickney In this profile, one of Marie-Helene Bertino’s students at the New School provides a personal glimpse of the author, whose new novel, Parakeet, was published June 2. On the evening of the National Book Awards,... Continue reading at World Literature Today
[ World Literature Today | 2020-06-04 19:40:55 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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Cultural Cross Sections Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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Pandemic Dispatches Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has made... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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Today sees the launch of South Asian LitFest, a free, live online festival I've created to show celebrate and showcase authors both from the subcontinent and the diasporic South Asian writing community around the world. Why do we need it? Well, even as the publishing industry talks about... Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 22:25:54 UTC ]
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Having dropped up to 2.5 million units in its worst 'acute COVID period' week, Kristin McLean says the US publishing industry needs to assess, predict, and harden weak spots for challenges ahead. The post NPD’s Kristen McLean on the US Industry: Weathering the Pandemic appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-27 12:33:49 UTC ]
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Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion or understanding when she’s currently balancing a full-time job and homeschooling two young children. She’s not... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-27 12:00:06 UTC ]
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The Amazon Literary Partnership has announced $1 million in grant funding to 66 organizations across the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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The Covid-19 pandemic has brought huge swaths of the publishing industry to a halt, but one channel remains open and thriving: mobile webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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