In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of size or market: integration, automation and cost-consciousness. At this year's Folio: Show in New York in late October, HCL Media Services hosted a panel of publishing industry experts for a wide-ranging discussion covering how media companies can incorporate all three elements and orient themselves for growth, even in the most challenging of times. Prag Singh, practice head and AVP of media, publishing and entertainment at HCL America, kicked off the session by asking Craig Bauer—a printing and publishing industry veteran currently serving as global SVP and managing director of R.R. Donnelley’s Motifphotos.com—for his take on what’s happening in the industry and where things are headed. Media companies are feeling squeezed, Bauer said, by the substantial costs associated with digitizing their products and their operations. And although partnering with firms like HCL can help make those costs more manageable, “it’s still a significant investment, both in infrastructure and skills. At the same time, though, customers are typically voting with their wallets for both digital and physical formats. So you’re not walking away from that, you’re solving for both.” Claudio Goldbarg, chief... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
With the cooperation of some 80 percent of Italy's publishing companies, the new Fondazione LIA program is establishing accessibility standards for books. The post Fondazione LIA Rolls Out Accessible Publishing Program for Italy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-19 11:30:18 UTC ]
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More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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From cultural appropriation to literary snobbery, campaigning author Kit de Waal is well known for holding the publishing industry to account. Her passionate, inclusive and activist spirit has seen her named 2019 FutureBook Person of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 16:22:05 UTC ]
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As the writing challenge turns 20, it’s time for the publishing industry to challenge itself. Continue reading at HuffPost
[ HuffPost | 2019-11-01 09:45:13 UTC ]
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The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian
[ The Guardian | 2019-10-29 10:10:28 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
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Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new,... Continue reading at Digiday
[ Digiday | 2019-10-24 04:01:40 UTC ]
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Bookstore sales tumbled 10.3% in August compared to August 2018, according to preliminary figures released by the U.S. Census Bureau. The double digit decline suggests that college students are cutting their purchases of print materials in favor of greater use of digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find literary agents open to submissions from under represented and unique voices in this post. List will be updated regularly. The post Literary Agents Seeking Under Represented and Unique Voices by Robert Lee Brewer appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-02 14:41:00 UTC ]
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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Rogers, Coleridge and White’s Peter Robinson is leaving the publishing industry after 30 years of being an agent. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 06:39:15 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find women's fiction literary agents open to submissions in this post. List will be updated regularly. The post Women’s Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-18 13:00:29 UTC ]
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In his poignant and strikingly insightful novel of 1956, The Lonely Londoners, Samuel Selvon shapes his narrative through the eyes of Caribbean migrants (now commonly referred to as the Windrush generation) upon their arrival to London post-World War II. His Trinidadian characters, having been... Continue reading at Electric Literature
[ Electric Literature | 2019-09-12 11:00:55 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find historical fiction literary agents open to submissions in this post. List will be updated regularly. The post Historical Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-11 12:59:53 UTC ]
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