In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of size or market: integration, automation and cost-consciousness. At this year's Folio: Show in New York in late October, HCL Media Services hosted a panel of publishing industry experts for a wide-ranging discussion covering how media companies can incorporate all three elements and orient themselves for growth, even in the most challenging of times. Prag Singh, practice head and AVP of media, publishing and entertainment at HCL America, kicked off the session by asking Craig Bauer—a printing and publishing industry veteran currently serving as global SVP and managing director of R.R. Donnelley’s Motifphotos.com—for his take on what’s happening in the industry and where things are headed. Media companies are feeling squeezed, Bauer said, by the substantial costs associated with digitizing their products and their operations. And although partnering with firms like HCL can help make those costs more manageable, “it’s still a significant investment, both in infrastructure and skills. At the same time, though, customers are typically voting with their wallets for both digital and physical formats. So you’re not walking away from that, you’re solving for both.” Claudio Goldbarg, chief... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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Rogers, Coleridge and White’s Peter Robinson is leaving the publishing industry after 30 years of being an agent. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 06:39:15 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find women's fiction literary agents open to submissions in this post. List will be updated regularly. The post Women’s Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-18 13:00:29 UTC ]
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In his poignant and strikingly insightful novel of 1956, The Lonely Londoners, Samuel Selvon shapes his narrative through the eyes of Caribbean migrants (now commonly referred to as the Windrush generation) upon their arrival to London post-World War II. His Trinidadian characters, having been... Continue reading at Electric Literature
[ Electric Literature | 2019-09-12 11:00:55 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find historical fiction literary agents open to submissions in this post. List will be updated regularly. The post Historical Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-11 12:59:53 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find food and cookbook literary agents open to submissions in this post. List will be updated regularly. The post Food and Cookbook Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-31 13:00:08 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find memoir and narrative nonfiction literary agents open to submissions in this post. List will be updated regularly. The post Memoir and Narrative Nonfiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-29 13:00:38 UTC ]
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"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday
[ Digiday | 2019-08-29 04:00:39 UTC ]
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Sponsored by Readex Research Against a backdrop of sustained industry instability, editorial salaries have remained relatively consistent year-over-year, according to data from Folio:’s annual survey of compensation levels at consumer, B2B and association magazine publishers, conducted in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-27 18:49:12 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find thriller literary agents open to submissions in this post. List will be updated regularly. The post Thriller Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-27 17:00:29 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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In pushing the romance genre aside, Australia’s publishing industry sent its most successful writers to pursue their careers abroadNalini Singh is trying to convince me to read a love story starring bears. The tiny author is tucked up under a huge scarf in a cafe on a freezing August day in... Continue reading at The Guardian
[ The Guardian | 2019-08-17 22:00:54 UTC ]
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Four publishing industry figures pay tribute to and share their recollections of acclaimed author and the first African-American Nobel Laureate, Toni Morrison. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 22:10:49 UTC ]
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Literary agents are gatekeepers of the publishing industry, and more than 50 literary agents and editors will be listening to pitches at the 2019 Writer's Digest Annual Conference as part of its popular Pitch Slam program. Here are a few Pitch Slam agents who have been featured on Publishing... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-14 13:31:11 UTC ]
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In a first-time focus on the Middle East's publishing industry, the International Publishers Association is planning a regional event in the Jordanian capital. The post IPA Outlines a First Middle East Regional Seminar in Amman appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-13 13:55:30 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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With Brexit looming larger as the UK's new government takes charge, the publishing industry steps up its drive to drop the VAT on digital reading. The post UK’s Publishers Association Leads ‘Axe the Reading Tax’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-12 05:30:59 UTC ]
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