In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of size or market: integration, automation and cost-consciousness. At this year's Folio: Show in New York in late October, HCL Media Services hosted a panel of publishing industry experts for a wide-ranging discussion covering how media companies can incorporate all three elements and orient themselves for growth, even in the most challenging of times. Prag Singh, practice head and AVP of media, publishing and entertainment at HCL America, kicked off the session by asking Craig Bauer—a printing and publishing industry veteran currently serving as global SVP and managing director of R.R. Donnelley’s Motifphotos.com—for his take on what’s happening in the industry and where things are headed. Media companies are feeling squeezed, Bauer said, by the substantial costs associated with digitizing their products and their operations. And although partnering with firms like HCL can help make those costs more manageable, “it’s still a significant investment, both in infrastructure and skills. At the same time, though, customers are typically voting with their wallets for both digital and physical formats. So you’re not walking away from that, you’re solving for both.” Claudio Goldbarg, chief... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Interviews Veronica Esposito Emma Ramadan is a literary translator based in Providence, Rhode Island, where she is the co-owner of Riffraff, a bookstore and bar. She is the recipient of an NEA Translation Fellowship, a PEN/Heim grant, and a Fulbright... Continue reading at World Literature Today
[ World Literature Today | 2020-05-18 18:20:27 UTC ]
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Offering what they call their ‘360-degree view of the potential as well as the shortcomings of the publishing industry,’ Italy’s literary agents are organizing during the ‘critical situation’ imposed by COVID-19. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘For a New Start After the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-11 03:29:40 UTC ]
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Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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April 2020 found the publishing industry entering a period of unexpected change as bookshops closed and the focus turned to digital sales. The COVID-19 lockdown has forced writers to re-evaluate the future in this difficult time. As a narrative psychologist and fiction writer, I am interested... Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 04:49:45 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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Publishing industry sales rose 3.5% in the first two months of 2020 over the same period in 2019, according to data supplied to the AAP by 1,361 publishers for the organization’s StatShot report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Could the coronavirus crisis and the UK lockdown be offering the publishing industry a glimpse into a world without bookshops? Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 02:18:22 UTC ]
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In recent weeks, with much of the world under orders to stay at home, many members of the public have been twitchy about people breaking the rules. In New Zealand, a police website crashed under the weight of civilians signing on to report violators—part of what Time magazine referred to, in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-29 12:07:12 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Publishing industry sales had a nice start to 2020, rising 3.5% through February, according to AAP's StatShot program. Sales of adult books were up 2.9%, and sales in the children/young adult rose 6.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Today marks the fifth week we have recognized publishers that, despite difficult challenges and uncertainty, have prioritized their community as much as, if not more than, their own business interests. We continue to be inspired by all of the gestures we’ve seen from around the industry, and we... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-24 15:33:49 UTC ]
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In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Bluemoose Books founder Kevin Duffy has called on the publishing industry to rally behind its smaller presses at this time of crisis and to establish a fund to help independent publishers survive what Duffy said had been a 90% reduction in revenue as a result of the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 17:49:26 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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