Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading >> [ Source: Digiday | 2016-04-13 00:00:00 UTC ]
Facebook is doubling down on its investment in video with a new tool that will help hardware makers build devices to stream live to the social networking service. The new Facebook Live API will let publishers and hardware makers build tools that connect with the social network's live video... Continue reading >> [ Source: PC World | 2016-04-13 00:00:00 UTC ]
Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for messaging platforms like Kik and Skype. Now, with 900 million people around the... Continue reading >> [ Source: AdWeek | 2016-04-13 00:00:00 UTC ]
Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading >> [ Source: Digiday | 2016-04-13 00:00:00 UTC ]
Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading >> [ Source: AdWeek | 2016-04-13 00:00:00 UTC ]
Enter The 2016 Innovation By Design Awards now through May 5! At F8, Facebook's massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook's messaging app. Messenger now boasts 900 million users per month, which presents a tantalizing user base for... Continue reading >> [ Source: Fast Company | 2016-04-12 00:00:00 UTC ]
Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading >> [ Source: Digiday | 2016-04-08 00:00:00 UTC ]
Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading >> [ Source: Advertising Age | 2016-04-08 00:00:00 UTC ]
Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading >> [ Source: Digiday | 2016-04-08 00:00:00 UTC ]
The Bournemouth-based 33-year-old was offered a six-figure sum for his series about a troubled Met investigator in the sights of a serial killerA former paramedic has received a three-book publishing and television deal for his debut crime series, which publishers and producers describe as... Continue reading >> [ Source: The Guardian | 2016-04-08 00:00:00 UTC ]
Ads have been a staple in your Facebook News Feed for quite sometime. Today, the social network announced changes to its branded content policy that will make it more obvious when a celebrity or other publisher posts about third-party goods and servi... Continue reading >> [ Source: Engadget | 2016-04-08 00:00:00 UTC ]
Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2016-04-08 00:00:00 UTC ]
Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading >> [ Source: Digiday | 2016-04-08 00:00:00 UTC ]
Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading >> [ Source: AdWeek | 2016-04-08 00:00:00 UTC ]
Tapas aims to optimize reading for mobile by dividing books into three- to five-minute chunks and charging readers as they go. Continue reading >> [ Source: Publishers Weekly | 2016-04-08 00:00:00 UTC ]
The European Commission has committed to reducing VAT rates on ebooks, in an Action Plan announced today; The Bookseller understands later detailed proposals will allow states to reduce VAT on ebooks to as low as 5%. Continue reading >> [ Source: The Bookseller | 2016-04-08 00:00:00 UTC ]
Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading >> [ Source: Digiday | 2016-04-06 00:00:00 UTC ]
Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading >> [ Source: The Guardian | 2016-04-06 00:00:00 UTC ]
Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading >> [ Source: AdWeek | 2016-04-06 00:00:00 UTC ]
Sainsbury’s has launched a Spring ebook promotion, offering 99 titles for 99p each. Continue reading >> [ Source: The Bookseller | 2016-04-05 00:00:00 UTC ]