Coronet has signed a three-book-deal with Lorna Byrne, author of Angels in My Hair. Continue reading >> [ Source: The Bookseller | 2016-04-01 00:00:00 UTC ]
On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke,... Continue reading >> [ Source: Fast Company | 2016-04-01 00:00:00 UTC ]
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading >> [ Source: AdWeek | 2016-03-31 00:00:00 UTC ]
The Atlantic was an "alpha" partner for Facebook's Instant Articles program. It is now pushing 98 percent of its new content to Facebook. Kim Lau, vp and gm of The Atlantic, said the results are mixed. It hasn't seen a negative impact, but it hasn't seen a giant benefit, either. One outstanding... Continue reading >> [ Source: Digiday | 2016-03-31 00:00:00 UTC ]
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading >> [ Source: AdWeek | 2016-03-31 00:00:00 UTC ]
From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading >> [ Source: Engadget | 2016-03-31 00:00:00 UTC ]
Eighty-eight French publishers and some 28,000 French-language titles are represented in bookstore Albertine's ebook expansion. The post 28,000 French-Language Ebooks Are Newly Available in the US appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading >> [ Source: Digiday | 2016-03-29 00:00:00 UTC ]
Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading >> [ Source: Digiday | 2016-03-25 00:00:00 UTC ]
A European Commission ‘Action Plan’ on VAT will include plans to allow countries to lower the VAT on ebooks, The Bookseller understands. Continue reading >> [ Source: The Bookseller | 2016-03-24 00:00:00 UTC ]
Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading >> [ Source: The Bookseller | 2016-03-24 00:00:00 UTC ]
French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading >> [ Source: Digiday | 2016-03-23 00:00:00 UTC ]
Almost every antitrust case turns on the definition of the market at issue, whether by product or geographically: Is a monopoly threatened in the market for all passenger vehicles or only two-seater sports cars? Are we talking about detergent sales nationwide or only in Wyoming? The Department of... Continue reading >> [ Source: Los Angeles Times | 2016-03-22 00:00:00 UTC ]
Joaquín Rodríguez shares his views on ebook accessibility, standards and interoperability within the frame of the European single digital market. The post Will Ebooks Ever Circulate Freely in Europe? appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-03-22 00:00:00 UTC ]
Say goodbye to productivity: There’s a seriously addictive game of basketball going on via Facebook messenger, complete with celebratory emojis every time you score. Send a basketball emoji to a friend, or a group. Then click on the emoji to open your game. Boom. It seems simple enough at first.... Continue reading >> [ Source: Los Angeles Times | 2016-03-21 00:00:00 UTC ]
Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading >> [ Source: Digiday | 2016-03-21 00:00:00 UTC ]
A quarter of the teams competing in this year’s March Madness men’s college basketball tournament have published a live video on Facebook. For many teams, the appeal of Facebook live video is that it’s easy to setup, often requiring only one shooter, and the reach that Facebook can offer as a... Continue reading >> [ Source: Digiday | 2016-03-19 00:00:00 UTC ]
More than 1,200 publishers now have signed on to the ebook-bundling app Shelfie. New this season: recommendations for readers. The post Canada’s Ebook-Bundling ‘Shelfie’ Adds Recommendations to Its Repertoire appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-03-19 00:00:00 UTC ]
A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading >> [ Source: Advertising Age | 2016-03-17 00:00:00 UTC ]
“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading >> [ Source: Digiday | 2016-03-16 00:00:00 UTC ]