Facebook's algorithm can giveth as well as taketh away, which has some publishers reconsidering its relationship to the platform. Slate, for one, is now measuring itself by a set of reader loyalty metrics as a way to prove its distinctiveness to advertisers. So far this year, the number of... Continue reading >> [ Source: Digiday | 2016-09-28 00:00:00 UTC ]
Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading >> [ Source: Advertising Age | 2016-09-28 00:00:00 UTC ]
Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading >> [ Source: Digiday | 2016-09-24 00:00:00 UTC ]
The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading >> [ Source: Los Angeles Times | 2016-09-24 00:00:00 UTC ]
Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading >> [ Source: The Bookseller | 2016-09-23 00:00:00 UTC ]
The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading >> [ Source: The New York Times | 2016-09-23 00:00:00 UTC ]
E-book sales rose to 5% from 4% of French publishers’ turnover last year, but are expected to fall sharply as a share of the total by 2020, according to the third annual survey carried out by consultants KPMG. Continue reading >> [ Source: The Bookseller | 2016-09-23 00:00:00 UTC ]
It’s unclear if publishers will bounce back by year’s end, but there are encouraging signs. There have been some prominent best sellers, including “Harry Potter and the Cursed Child.” Continue reading >> [ Source: The New York Times | 2016-09-23 00:00:00 UTC ]
Chasing scale has overwhelmingly driven digital publishing, but veteran tech journalist Josh Topolsky believes there's a sustainable digital model for thoughtful journalism that doesn’t require joining the race for scale or doing Facebook’s bidding. For his forthcoming site The Outline, he wants... Continue reading >> [ Source: Digiday | 2016-09-22 00:00:00 UTC ]
Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading >> [ Source: The Bookseller | 2016-09-21 00:00:00 UTC ]
The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading >> [ Source: The Bookseller | 2016-09-20 00:00:00 UTC ]
Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading >> [ Source: Digiday | 2016-09-20 00:00:00 UTC ]
The winners in this year's Bookseller FutureBook Awards will be announced December 2 at the conference. Frankfurt Book Fair again is sponsoring this special honor for digital achievement. The post Call for Nominations: FutureBook’s Digital Achiever of the Year appeared first on Publishing... Continue reading >> [ Source: Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
Paula Hawkins and Jojo Moyes once again dominate the upper echelons of the Weekly E-Book Ranking with The Girl on the Train and Moyes’ After You respectively. Continue reading >> [ Source: The Bookseller | 2016-09-16 00:00:00 UTC ]
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading >> [ Source: Digiday | 2016-09-16 00:00:00 UTC ]
Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading >> [ Source: Digiday | 2016-09-15 00:00:00 UTC ]
brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading >> [ Source: AdWeek | 2016-09-15 00:00:00 UTC ]
Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading >> [ Source: Digiday | 2016-09-15 00:00:00 UTC ]
Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading >> [ Source: Digiday | 2016-09-14 00:00:00 UTC ]
The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading >> [ Source: Digiday | 2016-09-14 00:00:00 UTC ]