The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading >> [ Source: Digiday | 2016-09-16 00:00:00 UTC ]
Paula Hawkins and Jojo Moyes once again dominate the upper echelons of the Weekly E-Book Ranking with The Girl on the Train and Moyes’ After You respectively. Continue reading >> [ Source: The Bookseller | 2016-09-16 00:00:00 UTC ]
Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading >> [ Source: Digiday | 2016-09-15 00:00:00 UTC ]
brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading >> [ Source: AdWeek | 2016-09-15 00:00:00 UTC ]
Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading >> [ Source: Digiday | 2016-09-15 00:00:00 UTC ]
The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading >> [ Source: Digiday | 2016-09-14 00:00:00 UTC ]
Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading >> [ Source: Digiday | 2016-09-14 00:00:00 UTC ]
Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading >> [ Source: Digiday | 2016-09-12 00:00:00 UTC ]
UPDATE: After this post was published, Facebook said in a statement that it would allow the photo in question to appear on its platform. "Because of its status as an iconic image of historical importance," the company said, "the value of permitting sharing outweighs the value of protecting the... Continue reading >> [ Source: Advertising Age | 2016-09-09 00:00:00 UTC ]
In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading >> [ Source: Digiday | 2016-09-09 00:00:00 UTC ]
Absolute Radio's breakfast show host Christian O’Connell has signed a deal with HarperCollins Children’s Books for his "fantastic" debut Radio Boy. Continue reading >> [ Source: The Bookseller | 2016-09-09 00:00:00 UTC ]
Jojo Moyes becomes only the third author to claim the monthly ebook pole with multiple titles. Continue reading >> [ Source: The Bookseller | 2016-09-09 00:00:00 UTC ]
Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading >> [ Source: AdWeek | 2016-09-06 00:00:00 UTC ]
Nathan Hull has joined Dutch ebook platform Elly’s Choice as chief commercial and content officer. Continue reading >> [ Source: The Bookseller | 2016-09-06 00:00:00 UTC ]
A platform on which children's can borrow and read ebooks, BookBites integrates visual elements and tracking tools to encourage reading and book discovery. The post Ebook Lending Startup BookBites Tracks Children’s Reading Progress appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
On Sunday, I attended my funeral. It was a short ceremony, held in a small auditorium at the Los Angeles County Museum of Art. The pastor who led it made note of my professional accomplishments. He also cited my habit of eating straight out of the bulk bins at Sprouts. The ceremony ended with a... Continue reading >> [ Source: Los Angeles Times | 2016-09-02 00:00:00 UTC ]
Global revenues at Penguin Random House fell 10.7% year-on-year in the first half of 2015 due to lower ebook sales. Continue reading >> [ Source: The Bookseller | 2016-09-01 00:00:00 UTC ]
After posting an 11 percentage point jump from 2011-2014, ebook readership has seen no change in the last two years. Continue reading >> [ Source: Publishers Weekly | 2016-09-01 00:00:00 UTC ]
Lenovo's new Yoga Book will be a sleek folding laptop with stunning secrets inside.Opening up the device reveals a big surprise: It has no hard keyboard. The keyboard area instead has a versatile touch panel that turns into a smartphone-like virtual keyboard, a draw pad, or a digital notepad.The... Continue reading >> [ Source: PC World | 2016-09-01 00:00:00 UTC ]
Have you ever been on an NYC subway? If not, let me tell you -- it is often horrible. Air conditioning can be broken, leading to high temperatures. Even worse, some people bring their food below ground, resulting in a stinky train car -- yuck! Don't even get me started on the performers --... Continue reading >> [ Source: Betanews | 2016-08-29 00:00:00 UTC ]