Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading >> [ Source: Digiday | 2016-12-06 00:00:00 UTC ]
Speakers at the 2016 FutureBook Conference in London emphasized putting disruptive technology to work for book publishers and readers, not fearing it. The post ‘Sell More, Serve More’: FutureBook’s Bracing Message appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-12-05 00:00:00 UTC ]
Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business. Continue reading >> [ Source: Publishers Weekly | 2016-12-05 00:00:00 UTC ]
In three of Cambridge University Press' journals, Overleaf arrangement offers authoring tools. And eight awards are part of the FutureBook Conference. The post International Notes: Cambridge University Press and Overleaf; FutureBook Awards appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-12-05 00:00:00 UTC ]
Sara Lloyd, digital and communications director at Pan Macmillan, has won FutureBook’s Digital Leader of the award, announced at this year’s FutureBook Conference Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]
There is "no doubt" that people and companies are willing to pay for value-added smart products and services Bonnier AB's chief digital officer Anki Ahrnell has told delegates at The Bookseller's Futurebook Conference, adding "we just have to go do it". Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]
James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]
European publishers and booksellers have welcomed the decision of the European Commission to allow VAT to be reduced on ebooks, with sales now bound to go up, according to booksellers. Continue reading >> [ Source: The Bookseller | 2016-12-02 00:00:00 UTC ]
Macmillan Children's Publishing Group will now offer all frontlist ebooks for library lending on the same day they go on sale in the retail market. Continue reading >> [ Source: Publishers Weekly | 2016-12-01 00:00:00 UTC ]
As the "fake news" controversy unfolds, regional publishers need to rise above the noise. The post The Latest in the Facebook “Friend or Foe” Debate appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2016-12-01 00:00:00 UTC ]
Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading >> [ Source: Digiday | 2016-11-29 00:00:00 UTC ]
In a consistent German book market, the Boersenverein reports rising ebook sales by volume, but lower prices are driving down revenue from digital products. The post In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016 appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
Molly Flatt, associate editor for FutureBook and digital editor for Phoenix magazine, is publishing a debut novel, set between the cafés of Shoreditch and the wilds of Orkney, with Pan Macmillan. Continue reading >> [ Source: The Bookseller | 2016-11-23 00:00:00 UTC ]
Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading >> [ Source: Digiday | 2016-11-22 00:00:00 UTC ]
It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading >> [ Source: Digiday | 2016-11-21 00:00:00 UTC ]
The more Facebook has evolved into a digital hub with its own ecosystem of media outlets and publishers, the more it has risked associating itself with misleading, sensationalized and downright factually inaccurate stories. For our latest Digiday Confessions, we talked with two members of the... Continue reading >> [ Source: Digiday | 2016-11-18 00:00:00 UTC ]
Delegates at this year’s FutureBook Conference will be able to get hands-on experience of the latest virtual reality headsets, discuss trends in the US audiobooks market and learn how to “reach the millennial audience” with Spotify. Continue reading >> [ Source: The Bookseller | 2016-11-18 00:00:00 UTC ]
Facebook Inc. said it has found several errors in calculating how many people view content on Pages, the profiles with features tailored for businesses and well-known personalities. The Menlo Park social media giant said Wednesday that the seven-day and 28-day summary number over-counted how many... Continue reading >> [ Source: Los Angeles Times | 2016-11-17 00:00:00 UTC ]
Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading >> [ Source: Los Angeles Times | 2016-11-16 00:00:00 UTC ]
Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading >> [ Source: Stuff | 2016-11-16 00:00:00 UTC ]