While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading >> [ Source: Digiday | 2016-12-20 00:00:00 UTC ]
HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading >> [ Source: Publishers Weekly | 2016-12-20 00:00:00 UTC ]
Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading >> [ Source: AdWeek | 2016-12-17 00:00:00 UTC ]
Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading >> [ Source: Advertising Age | 2016-12-16 00:00:00 UTC ]
Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading >> [ Source: Digiday | 2016-12-16 00:00:00 UTC ]
Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading >> [ Source: Los Angeles Times | 2016-12-15 00:00:00 UTC ]
A few days ago, one of my Google+ followers, Steve Kluver, commented on an August 2014 share: "I am shopping for some more Chromebooks this Holiday Season, and found this post via G+ hashtag #chromebook search. How current is your ebook now?" He refers to Chromebook Reviews, which is... Continue reading >> [ Source: Betanews | 2016-12-15 00:00:00 UTC ]
Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading >> [ Source: AdWeek | 2016-12-15 00:00:00 UTC ]
Amid rising audiobook sales, the FutureBook Conference's focus on the sector offered upbeat statistics and audience demographics. The post Back to The FutureBook: Audio Gets Its Own Channel at the Conference appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-12-09 00:00:00 UTC ]
Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading >> [ Source: Digiday | 2016-12-08 00:00:00 UTC ]
Facebook may have said that it's stepping up its fight against fake news in the past few weeks, but there are signs that it might have had a way to tackle this problem sooner. A recently published USPTO filing from 2015 reveals that Facebook has app... Continue reading >> [ Source: Engadget | 2016-12-08 00:00:00 UTC ]
Legimi cofounder Mikołaj Małaczyński is optimistic that Poland's already growing ebook market could further benefit from lower VAT rates proposed by the EC. The post Polish Ebook Industry Eyes Brussels’ Proposed VAT Reduction appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading >> [ Source: Digiday | 2016-12-06 00:00:00 UTC ]
Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading >> [ Source: Digiday | 2016-12-06 00:00:00 UTC ]
Speakers at the 2016 FutureBook Conference in London emphasized putting disruptive technology to work for book publishers and readers, not fearing it. The post ‘Sell More, Serve More’: FutureBook’s Bracing Message appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-12-05 00:00:00 UTC ]
Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business. Continue reading >> [ Source: Publishers Weekly | 2016-12-05 00:00:00 UTC ]
In three of Cambridge University Press' journals, Overleaf arrangement offers authoring tools. And eight awards are part of the FutureBook Conference. The post International Notes: Cambridge University Press and Overleaf; FutureBook Awards appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-12-05 00:00:00 UTC ]
Sara Lloyd, digital and communications director at Pan Macmillan, has won FutureBook’s Digital Leader of the award, announced at this year’s FutureBook Conference Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]
James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]
There is "no doubt" that people and companies are willing to pay for value-added smart products and services Bonnier AB's chief digital officer Anki Ahrnell has told delegates at The Bookseller's Futurebook Conference, adding "we just have to go do it". Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]