brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading >> [ Source: AdWeek | 2016-09-15 00:00:00 UTC ]
Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading >> [ Source: Digiday | 2016-09-14 00:00:00 UTC ]
The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading >> [ Source: Digiday | 2016-09-14 00:00:00 UTC ]
Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading >> [ Source: Digiday | 2016-09-12 00:00:00 UTC ]
Jojo Moyes becomes only the third author to claim the monthly ebook pole with multiple titles. Continue reading >> [ Source: The Bookseller | 2016-09-09 00:00:00 UTC ]
Absolute Radio's breakfast show host Christian O’Connell has signed a deal with HarperCollins Children’s Books for his "fantastic" debut Radio Boy. Continue reading >> [ Source: The Bookseller | 2016-09-09 00:00:00 UTC ]
In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading >> [ Source: Digiday | 2016-09-09 00:00:00 UTC ]
UPDATE: After this post was published, Facebook said in a statement that it would allow the photo in question to appear on its platform. "Because of its status as an iconic image of historical importance," the company said, "the value of permitting sharing outweighs the value of protecting the... Continue reading >> [ Source: Advertising Age | 2016-09-09 00:00:00 UTC ]
Nathan Hull has joined Dutch ebook platform Elly’s Choice as chief commercial and content officer. Continue reading >> [ Source: The Bookseller | 2016-09-06 00:00:00 UTC ]
Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading >> [ Source: AdWeek | 2016-09-06 00:00:00 UTC ]
A platform on which children's can borrow and read ebooks, BookBites integrates visual elements and tracking tools to encourage reading and book discovery. The post Ebook Lending Startup BookBites Tracks Children’s Reading Progress appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
On Sunday, I attended my funeral. It was a short ceremony, held in a small auditorium at the Los Angeles County Museum of Art. The pastor who led it made note of my professional accomplishments. He also cited my habit of eating straight out of the bulk bins at Sprouts. The ceremony ended with a... Continue reading >> [ Source: Los Angeles Times | 2016-09-02 00:00:00 UTC ]
After posting an 11 percentage point jump from 2011-2014, ebook readership has seen no change in the last two years. Continue reading >> [ Source: Publishers Weekly | 2016-09-01 00:00:00 UTC ]
Lenovo's new Yoga Book will be a sleek folding laptop with stunning secrets inside.Opening up the device reveals a big surprise: It has no hard keyboard. The keyboard area instead has a versatile touch panel that turns into a smartphone-like virtual keyboard, a draw pad, or a digital notepad.The... Continue reading >> [ Source: PC World | 2016-09-01 00:00:00 UTC ]
Global revenues at Penguin Random House fell 10.7% year-on-year in the first half of 2015 due to lower ebook sales. Continue reading >> [ Source: The Bookseller | 2016-09-01 00:00:00 UTC ]
Have you ever been on an NYC subway? If not, let me tell you -- it is often horrible. Air conditioning can be broken, leading to high temperatures. Even worse, some people bring their food below ground, resulting in a stinky train car -- yuck! Don't even get me started on the performers --... Continue reading >> [ Source: Betanews | 2016-08-29 00:00:00 UTC ]
Under the new Subway Reads promotion, NYC commuters will be able to download free ebooks via free wi-fi installed at 175 subway stations. Continue reading >> [ Source: Publishers Weekly | 2016-08-29 00:00:00 UTC ]
Inside Facebook's (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine John Herrman, The New York Times Magazine A barrage of political links, ads and other content has filled up your News Feed over the last few months... Continue reading >> [ Source: Engadget | 2016-08-27 00:00:00 UTC ]
Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading >> [ Source: The Guardian | 2016-08-26 00:00:00 UTC ]
Six of the recent books about the Republican presidential nominee, Donald J. Trump. Continue reading >> [ Source: The New York Times | 2016-08-26 00:00:00 UTC ]