Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-11-04 05:01:32 UTC ]
YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading >> [ Source: Media Week | 2020-10-12 09:21:30 UTC ]
Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading >> [ Source: Digiday | 2020-10-08 01:00:00 UTC ]
At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
Looking for a book club? Consider joining #APStogether, a free online book club launched by A Public Space. Continue reading >> [ Source: Book Riot | 2020-09-03 10:37:19 UTC ]
E-commerce firm Monwell has launched the Mail Bookshop with Associated Newspapers, the publisher of the Daily Mail and the Mail on Sunday. Continue reading >> [ Source: The Bookseller | 2020-08-19 17:01:04 UTC ]
An awesome daily roundup of the most interesting bookish links from around the web! Continue reading >> [ Source: Book Riot | 2020-07-31 10:30:00 UTC ]
Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading >> [ Source: AdWeek | 2020-07-29 21:03:28 UTC ]
Before the stay-at-home orders came down in Baltimore, the last thing I did in person was participate in a panel conversation about—ironically—“art and the apocalypse.” In retrospect, we should have cancelled, but the threat in Maryland still felt surreal; those were the days when it seemed like... Continue reading >> [ Source: Electric Literature | 2020-07-28 11:00:00 UTC ]
Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading >> [ Source: Editor & Publisher | 2020-07-07 17:10:58 UTC ]
The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
Steps for starting an online library book club, or converting an existing one that’s been on hiatus, while we wait for the ability to meet in person again. Continue reading >> [ Source: Book Riot | 2020-06-26 10:39:54 UTC ]
June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading >> [ Source: AdWeek | 2020-06-24 21:33:03 UTC ]
Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading >> [ Source: Editor & Publisher | 2020-06-18 16:48:48 UTC ]
Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading >> [ Source: Fast Company | 2020-06-18 06:00:14 UTC ]
The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-06-18 04:01:34 UTC ]
Nancy Bass Wyden, owner of New York City’s Strand Bookstore—one of the largest independent bookstores in the country—purchased stock in Amazon three times between April 6 and May 1, totaling somewhere between $115,000 and $250,000, according to Barron’s. If you’ll recall this was a time period... Continue reading >> [ Source: Literrary Hub | 2020-06-05 16:29:38 UTC ]
Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading >> [ Source: Advertising Age | 2020-06-03 10:30:00 UTC ]
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading >> [ Source: Publishing Executive | 2020-05-18 12:31:36 UTC ]
Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading >> [ Source: Editor & Publisher | 2020-05-05 07:00:33 UTC ]