Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading >> [ Source: AdWeek | 2019-05-22 13:00:45 UTC ]
It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading >> [ Source: Editor & Publisher | 2019-05-21 07:00:51 UTC ]
A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading >> [ Source: The Bookseller | 2019-05-15 00:00:00 UTC ]
The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading >> [ Source: Advertising Age | 2019-05-04 00:00:00 UTC ]
BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading >> [ Source: Folio Magazine | 2019-05-02 00:00:00 UTC ]
Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading >> [ Source: Advertising Age | 2019-04-11 00:00:00 UTC ]
The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-04-10 00:00:00 UTC ]
Society of Authors president Philip Pullman and 32 other leading writers have called on the government to tackle “the blight” of online book piracy. Continue reading >> [ Source: The Bookseller | 2019-04-09 00:00:00 UTC ]
'Book piracy threatens authors' livelihoods' according to a new appeal from the Society of Authors to the British government to help protect copyright. The post Society of Authors Calls on UK Government to Fight Online Book Piracy appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-03-27 00:00:00 UTC ]
The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-03-25 00:00:00 UTC ]
The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading >> [ Source: Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading >> [ Source: Advertising Age | 2019-02-28 00:00:00 UTC ]
Time is a flat circle. Let’s take a stroll down memory lane. Facebook, about two years ago, launched Facebook Live and encouraged publishers to join in on the fun. And, of course, publishers did because Facebook offered a vast potential for distribution and controlled a not-insignificant amount... Continue reading >> [ Source: Fast Company | 2019-02-26 00:00:00 UTC ]
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading >> [ Source: Digiday | 2019-02-20 00:00:00 UTC ]
The current strain of schadenfreude coursing through the digital-publishing ecosystem regarding BuzzFeed is entirely understandable. Not particularly helpful, but entirely understandable.In late January, the Wall Street Journal reported that BuzzFeed was cutting 15 percent of its global... Continue reading >> [ Source: Advertising Age | 2019-02-05 00:00:00 UTC ]
When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading >> [ Source: Los Angeles Times | 2019-02-03 00:00:00 UTC ]
Cuts follow recently announced redundancies at HuffPost and BuzzFeedVice has announced plans to sack 250 staff, as a wave of job cuts affecting the digital media industry continues to hit companies around the world amid questions over the sustainability of ad-supported online publishing.Almost... Continue reading >> [ Source: The Guardian | 2019-02-01 00:00:00 UTC ]
The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-01-26 00:00:00 UTC ]
Time Warner Investments was one of the most prominent backers of publishing, video and advertising technology companies. The post WarnerMedia shuts investment arm that backed Mic, Mashable and other digital media startups appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-01-25 00:00:00 UTC ]