Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading >> [ Source: Digiday | 2021-12-10 10:02:00 UTC ]
Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading >> [ Source: The Conversation | 2021-10-21 05:35:19 UTC ]
Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading >> [ Source: Digiday | 2021-09-29 04:01:00 UTC ]
Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading >> [ Source: Digiday | 2021-09-13 04:05:00 UTC ]
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading >> [ Source: AdWeek | 2021-07-19 12:56:17 UTC ]
Check out the best online book subscriptions, for readers who want books delivered straight to their door, and readers who just want recommendations! Continue reading >> [ Source: Book Riot | 2021-06-30 10:35:00 UTC ]
London Book Fair is online this year. On 30 June, the focus falls on making words travel, with a programme addressing writers, translators, and the ways that books can travel across borders. The British Council is partnering with English PEN and the Literary Translation Centre on three free... Continue reading >> [ Source: British Council global | 2021-06-02 10:20:41 UTC ]
Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading >> [ Source: Digiday | 2021-03-23 04:01:00 UTC ]
The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading >> [ Source: Publishers Weekly | 2021-03-11 05:00:00 UTC ]
All the books, all the conversation, and no deciding which literary-themed mask to wear. These are the best online book clubs to check out. Continue reading >> [ Source: Book Riot | 2021-03-04 11:33:00 UTC ]
Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading >> [ Source: The Bookseller | 2021-02-16 04:31:10 UTC ]
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2021-02-05 05:01:00 UTC ]
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2021-02-05 05:01:00 UTC ]
Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading >> [ Source: Publishers Weekly | 2021-01-27 05:00:00 UTC ]
The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading >> [ Source: Stuff | 2021-01-20 18:52:54 UTC ]
Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading >> [ Source: Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading >> [ Source: Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading >> [ Source: Advertising Age | 2020-11-19 19:16:51 UTC ]
Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading >> [ Source: The Guardian | 2020-11-11 18:02:04 UTC ]
Independent publisher and bookseller Jacaranda is to launch an online book festival in December, celebrating a new wave of black British authors. Continue reading >> [ Source: The Bookseller | 2020-11-05 08:45:44 UTC ]