Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading >> [ Source: Editor & Publisher | 2020-05-05 07:00:33 UTC ]
Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading >> [ Source: Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading >> [ Source: Advertising Age | 2020-04-24 14:35:00 UTC ]
Bookshop.org has reached a new milestone in generating revenue for independent bookstores. Continue reading >> [ Source: Book Riot | 2020-03-31 20:01:01 UTC ]
Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading >> [ Source: Digiday | 2020-03-31 04:01:00 UTC ]
The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading >> [ Source: AdWeek | 2020-03-27 14:55:42 UTC ]
More than a dozen out-of-work booksellers in New York City have launched The Bookstore at the End of the World on Bookshop.org, to "make money doing what they do best." Continue reading >> [ Source: Publishers Weekly | 2020-03-25 04:00:00 UTC ]
At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading >> [ Source: Editor & Publisher | 2020-03-17 17:30:42 UTC ]
So you want to join a book club but don't have time to commit to real-life meetings? Here are the 15 best online book clubs to join right now. Continue reading >> [ Source: Book Riot | 2020-02-27 11:38:07 UTC ]
Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading >> [ Source: Digiday | 2020-01-30 05:00:53 UTC ]
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-01-29 05:01:53 UTC ]
To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-01-08 21:27:51 UTC ]
Online book festival My Virtual Literary Festival (MyVLF) will launch a series of new festivals based on different genres later this year. Continue reading >> [ Source: The Bookseller | 2020-01-03 11:05:41 UTC ]
The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading >> [ Source: AdWeek | 2019-12-30 14:28:27 UTC ]
The Times Literary Supplement has opened a new online shop selling books, prints of its covers and illustrations alongside branded merchandise. Continue reading >> [ Source: The Bookseller | 2019-12-16 03:59:25 UTC ]
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading >> [ Source: Publishing Executive | 2019-12-09 13:30:26 UTC ]
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading >> [ Source: Media Week | 2019-11-20 11:19:56 UTC ]
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading >> [ Source: AdWeek | 2019-11-11 16:49:21 UTC ]
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading >> [ Source: AdWeek | 2019-10-21 00:00:55 UTC ]
Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-10-18 04:01:51 UTC ]