The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading >> [ Source: Media Week | 2023-07-12 08:53:16 UTC ]
In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading >> [ Source: Digiday | 2023-05-22 04:01:00 UTC ]
Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading >> [ Source: ABC News | 2023-05-15 11:47:06 UTC ]
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading >> [ Source: Digiday | 2023-05-03 10:01:00 UTC ]
Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading >> [ Source: Advertising Age | 2023-04-20 18:45:34 UTC ]
Many readers are back to meeting in person after being forced to embrace Zoom book clubs during the pandemic. Continue reading >> [ Source: HuffPost | 2023-03-16 09:45:02 UTC ]
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading >> [ Source: Digiday | 2023-02-10 05:01:00 UTC ]
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading >> [ Source: AdWeek | 2023-02-08 19:41:19 UTC ]
Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading >> [ Source: Advertising Age | 2022-11-04 13:00:00 UTC ]
BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading >> [ Source: Book Riot | 2022-11-04 10:40:00 UTC ]
Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading >> [ Source: Digiday | 2022-09-08 04:01:00 UTC ]
In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading >> [ Source: Digiday | 2022-08-11 04:01:00 UTC ]
In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading >> [ Source: Digiday | 2022-07-28 04:01:00 UTC ]
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2022-06-06 04:01:00 UTC ]
Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading >> [ Source: The Guardian | 2022-05-06 10:11:30 UTC ]
From live virtual reading groups to apps for organizing in-person meet-ups, we have tips to help you gather with your fellow bibliophiles. Continue reading >> [ Source: Wired | 2022-04-28 11:00:00 UTC ]
The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading >> [ Source: Literrary Hub | 2022-04-08 08:49:42 UTC ]
The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading >> [ Source: Digiday | 2022-02-22 05:01:00 UTC ]
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2022-02-11 05:01:00 UTC ]