Ziff Davis Promotes Dan Costa to VP of Content and Editor-in-Chief of PC Mag

Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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'Heavy book buyers avoiding bookshops' says HC chief

Written By: Benedicte Page, Philip Jones and Charlotte Williams Publication Date: Wed, 13/04/2011 - 09:28 Bricks and mortar bookshops in the United States face a grim future, with the heaviest book buyers choosing to buy digitally, delegates at London Book Fair were told. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #philip jones #mortar bookshops


Former Radar Online Editor David Perel Named Star EIC

American Media Inc. has announced Candance Trunzo will leave Star Magazine after four years with the publication. She will be replaced by David Parel, who comes to Star from Radar Online. Radar Online will now be run by Jose Lambiet. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american media #radar online


London Book Fair 2011: What's Cooking In Content Services?

E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services #mobile apps #quick survey


Smithsonian Editor Carey Winfrey to Step Down From Role

Carey Winfrey, the editor of Smithsonian magazine for since 2001, has announced his resignation from the publication, effective September 30th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-08 00:00:00 UTC ]
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The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #marketing services


Custom Content Industry Experiences $12.5 Billion High in 2010

The Custom Content Council and ContentWise 11th annual content industry study, “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011,” reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Bonnier Spins Off Mag+ App Platform

On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use it—as a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprints #design department #david kent


Shelley up in Little, Brown promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprints #design department #david kent


Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american cities #follow trends #cookbook authors


Content Aggregator Zite Comes Under Fire From Publishers

Zite, the app that gathers content according to a user’s interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #getty images #dow jones


TechTarget Buys RBI's Computer Weekly While Print Mag Folds

Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Hearst promotes NatMag's Simon Horne to CFO role

Hearst has promoted Simon Horne, currently chief financial officer and general manager of NatMag, to the newly created role of CFO, general manager and senior vice-president, at Hearst Magazines International. Continue reading at Media Week

[ Media Week | 2011-03-28 00:00:00 UTC ]
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HC promotes Jamie Cowen

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 08:14 HarperCollins has appointed Jamie Cowen to its newly created role of commissioning editor for men's thriller and adventure novels for HarperFiction. Cowen, currently a contracts manager at the publisher, will begin his new job... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adventure novels #contracts manager #4th april #male readers


Taylor promoted at Little, Brown

Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 08:30 Emily-Jane Taylor has been promoted to finance director of the Little, Brown Book Group with immediate effect. Taylor, who has worked for the publisher for eight years, was previously head of finance. Taylor said she was... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #digital growth #business insider


Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #enhanced ebooks #digital content #digital sales #key reason #john makinson #marketing material


Independent Booksellers Week to promote reading groups

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this year’s Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie retailers #booksellers association #key aim


When Is An Editor An Audience Development Specialist?

Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal finance #younger readers