YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button. On Tuesday, Google also released a new ad format that incorporates technology akin to augmented reality, calling them three-dimensional display ads, which can run on any mobile website. MAC Cosmetics was one of the first beauty brands to test the virtual try-ons in YouTube, while New Balance was among the first to develop a 3D display ad, which Google showed off in a blog post on Tuesday. “This is a really smart move by YouTube, staking a claim with ‘try-on’ augmented reality,” says Clay Weishaar, creative director at Tool of North America. “They have crazy technology, really sophisticated. They’re starting with makeup but eventually it could be for all clothes.” Weishaar is a member of the creative community riding the growing boom in augmented reality on platforms like Snapchat, YouTube, Facebook, Apple and Amazon. The companies all have AR programs for brands and developers to create their own experiences with the technology, which has led to some innovative uses like consumers being able to view... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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PW talks with the editors of Coming to Faith Through Dawkins: 12 Essays on the Pathway from New Atheism to Christianity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Before I dedicated my life to taking pot-shots at the nature of the universe—I mean, before I became a science fiction writer—I was a frightened child. Death scared me, but living was the constant terror. My father told me I had chosen this. I had come to him in a dream before I was born […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-14 08:53:04 UTC ]
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Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Amazon just announced the impending launch of Fire TV Channels, allowing customers access to a wide variety of “premium, free content” on Fire streaming sticks, streaming boxes, and, of course, Fire-branded televisions. The company promises there will be no forced sign-ups or fees associated... Continue reading at Engadget
[ Engadget | 2023-05-01 23:00:56 UTC ]
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“I have only the vaguest understanding of what TikTok is,” Patchett insists. And yet she and her bookstore, Parnassus Books, have become microcelebrities on the app thanks to the shop's savvy marketing manager, Sarah Arnold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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First of all, if you’re a teen who likes to write, keep at it, and don’t let anyone tell you different. (And if you’re the parent of a teen who likes to write, please encourage them.) With the above in mind, the Miami Book Fair is offering a virtual summer camp for teens who like […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 14:26:44 UTC ]
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Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company
[ Fast Company | 2023-03-02 07:00:00 UTC ]
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The SMH and the Age’s Peter Falconio story made headlines around the world but quickly fell apart, while the Weekend Australian stuck to safer ground with a flattering profile of its own starFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free... Continue reading at The Guardian
[ The Guardian | 2023-02-24 14:00:26 UTC ]
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Quantum Mechanics is the science behind nuclear energy, smart phones, and particle collisions. Yet, almost a century after its discovery, there is still controversy over what the theory actually means. The problem is that its key element, the quantum-mechanical wave function describing atoms and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-10 09:52:54 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-09 09:50:53 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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In days of yore—that is, my childhood in the paper-mill town of Mexico, Maine—a labor strike looked like an ugly affair. Picketing men in steel-toed boots screamed themselves hoarse at every shift change, their righteous anger rising into a sky thick with the sulfurous clouds of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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