YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button. On Tuesday, Google also released a new ad format that incorporates technology akin to augmented reality, calling them three-dimensional display ads, which can run on any mobile website. MAC Cosmetics was one of the first beauty brands to test the virtual try-ons in YouTube, while New Balance was among the first to develop a 3D display ad, which Google showed off in a blog post on Tuesday. “This is a really smart move by YouTube, staking a claim with ‘try-on’ augmented reality,” says Clay Weishaar, creative director at Tool of North America. “They have crazy technology, really sophisticated. They’re starting with makeup but eventually it could be for all clothes.” Weishaar is a member of the creative community riding the growing boom in augmented reality on platforms like Snapchat, YouTube, Facebook, Apple and Amazon. The companies all have AR programs for brands and developers to create their own experiences with the technology, which has led to some innovative uses like consumers being able to view... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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As a precocious teen looking to improve my college application, I sat in on a business studies class. I figured taking two extra A-Levels at night school alongside those I took during the day would make me irresistible to admissions tutors. The class I watched examined if it was worth a large... Continue reading at Engadget
[ Engadget | 2023-12-18 15:30:52 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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The days between Black Friday and Cyber Monday don’t have fancy shopping names associated with them, but it’s still a good time to shop for deals on Amazon devices, as most sale prices are still going strong. Amazon has sales on its own Kindles, Echos, Fire tablets and... Continue reading at Engadget
[ Engadget | 2023-11-24 16:17:48 UTC ]
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Amazon's self-publishing arm has begun a beta test on technology allowing KDP authors to produce audiobook versions of their e-books using virtual voice narration. The audiobooks will be available wherever Audible titles are sold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-01 04:00:00 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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Years ago I came across a children’s book called You Will Go to the Moon. It was first published in 1959 by Mae and Ira Freeman, ten years before the first moon landing. The book predicts a future where space travel is a leisure pursuit for a baby boomer and his parents. It shows the […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-16 09:01:20 UTC ]
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The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek
[ AdWeek | 2023-10-11 20:30:38 UTC ]
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Three book buses—from MoveOn, PRH, and the 'New Republic'—are on the move this October, spreading awareness about the freedom to read and giving away copies of frequently challenged books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
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As Banned Books Week opens its October 1 to 7 run, Penguin Random House is taking some of the most attacked books on the road. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Taking the Fight on the Road t Frankfurter Buchmesse (October 18 to 22), programming on tap in many parts of the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-30 01:09:21 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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A lecturer in English literature gets her students to examine children’s books through the lens of race, class and sexuality. Continue reading at The Conversation
[ The Conversation | 2023-08-29 12:24:41 UTC ]
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In the 1950s, a group of women known as the Folly Cove Designers made prints that still capture the imagination today. A simple Yankee swap in 1938 between neighbors in the quaint neighborhood of Folly Cove, in Gloucester, Massachusetts—design lessons in exchange for music instruction—became... Continue reading at Fast Company
[ Fast Company | 2023-08-29 04:00:00 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian
[ The Guardian | 2023-08-18 12:00:49 UTC ]
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Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian
[ The Guardian | 2023-08-07 14:48:11 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-08-04 16:46:51 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-07-31 17:44:06 UTC ]
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Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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