YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button. On Tuesday, Google also released a new ad format that incorporates technology akin to augmented reality, calling them three-dimensional display ads, which can run on any mobile website. MAC Cosmetics was one of the first beauty brands to test the virtual try-ons in YouTube, while New Balance was among the first to develop a 3D display ad, which Google showed off in a blog post on Tuesday. “This is a really smart move by YouTube, staking a claim with ‘try-on’ augmented reality,” says Clay Weishaar, creative director at Tool of North America. “They have crazy technology, really sophisticated. They’re starting with makeup but eventually it could be for all clothes.” Weishaar is a member of the creative community riding the growing boom in augmented reality on platforms like Snapchat, YouTube, Facebook, Apple and Amazon. The companies all have AR programs for brands and developers to create their own experiences with the technology, which has led to some innovative uses like consumers being able to view... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Christopher Buckley’s “Make Russia Great Again,” Jessica Anthony’s “Enter the Aardvark” and the anthology “The Faking of the President” all have fun with American politics. Continue reading at The New York Times
[ The New York Times | 2020-07-02 09:00:08 UTC ]
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Waterstones Children’s Laureate Cressida Cowell is running a virtual “Summer Camp” for youngsters featuring guest authors and illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 10:46:08 UTC ]
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Blogger and influencer Caroline Hirons' Skincare (HQ) shifted just under 33,000 copies through Nielsen BookScan in its first week on sale to become just the second fashion and beauty title to claim the UK's Official Top 50 number one—and the first for over 18 years. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 16:39:05 UTC ]
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The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week's events, and now it's time for the buyers to have their say. We granted buyers anonymity to tell us what they liked--and didn't like--about the 2020 Digital Content... Continue reading at AdWeek
[ AdWeek | 2020-06-29 17:23:22 UTC ]
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The best authors, publishers and retailers will be crowned at the British Book Awards in a virtual ceremony today. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 17:13:02 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Lorene Cary is the author of the memoir Black Ice, three novels, a book for young readers, and a play, My General Tubman. Her one-act opera and memoir, Ladysitting, explores the author’s relationship and time spent with her grandmother Nana, a fierce and independent woman who managed a business... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-19 21:30:48 UTC ]
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It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday.... Continue reading at AdWeek
[ AdWeek | 2020-06-19 12:00:45 UTC ]
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As has been widely reported over the past few weeks, the coronavirus pandemic has caused continued closures of theatre and performing arts venues, with potentially catastrophic effects across the industry. At Fane we started by postponing our March - May shows to the Autumn, but with the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 13:31:31 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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BookExpo officials told PW there have been more than 20,000 views of BookExpo Online's library programming alone, and that the engagement in the comments section "has been overwhelmingly positive.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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Lockdown Lit @ Lunch with Mary South and Erin Somers Tuesday, May 26, 2pm EDT Lockdown Lit @ Lunch, a new weekly salon that spotlights books published during the coronavirus pandemic, hosts Mary South (You Will Never Be Forgotten) and Erin Somers (Stay Up with Hugo Best) for brief readings and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-26 16:02:55 UTC ]
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