YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button. On Tuesday, Google also released a new ad format that incorporates technology akin to augmented reality, calling them three-dimensional display ads, which can run on any mobile website. MAC Cosmetics was one of the first beauty brands to test the virtual try-ons in YouTube, while New Balance was among the first to develop a 3D display ad, which Google showed off in a blog post on Tuesday. “This is a really smart move by YouTube, staking a claim with ‘try-on’ augmented reality,” says Clay Weishaar, creative director at Tool of North America. “They have crazy technology, really sophisticated. They’re starting with makeup but eventually it could be for all clothes.” Weishaar is a member of the creative community riding the growing boom in augmented reality on platforms like Snapchat, YouTube, Facebook, Apple and Amazon. The companies all have AR programs for brands and developers to create their own experiences with the technology, which has led to some innovative uses like consumers being able to view... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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Children’s Books North co-founders Tilda Johnson, Emma Layfield and Liz Scott are launching a mentoring scheme for emerging publishing professionals living in the North of England and in Scotland. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 12:12:39 UTC ]
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It’s been a bad year for libraries and those who love them. Despite some interesting tech innovations (we could have been cleaning our books with UV rays this whole time!), many temporarily reopened libraries are closing again due to surging COVID numbers and COVID exposures, and many other... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-11 18:26:49 UTC ]
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“Human Nature” brings together the work of photographers documenting the earth’s altered landscape. It’s not all bad news. Continue reading at The Washington Post
[ The Washington Post | 2021-01-05 13:00:00 UTC ]
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The January 25 appearance, in what will be among Dr. Biden's first appearances as First Lady of the United States, is a major show of support for the library community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-31 05:00:00 UTC ]
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The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
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A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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Ryan Chapman (erstwhile host of Nerd Jeopardy, back episodes of which you can enjoy here) is launching the paperback edition of his novel, Riots I Have Known, tonight, and as a veteran showman of the literary world, Chapman has decided to put together something a little different. Tonight’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-09 20:04:37 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Real book tours aren’t practical during a pandemic, but the virtual kind might suit at least one author very nicely. Ernest Cline is showcasing his new novel Ready Player Two in a Roblox event, and it will appropriately include a treasure hunt. While... Continue reading at Engadget
[ Engadget | 2020-11-23 18:00:53 UTC ]
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Bodour Al Qasimi, founder of the UAE's Kalimat Group, has been confirmed as president-elect of the International Publishers Association (IPA), only the second woman to take on the role in the organisation's history. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 05:08:11 UTC ]
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Kyle Books, part of the Octopus Publishing Group, will publish Mummin’ It by "Toby and Roo" blogger Harriet Shearsmith in April 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 00:03:00 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Miami Book Fair Online Sunday, November 15 – Monday, November 23rd The Miami Book Fair is virtual this year, with all free and on demand content available starting November 15th. More than 300 authors in conversation will be streaming including, but not limited to Margaret Atwood (Dearly), Kwame... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-16 09:48:10 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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